Are You Efficient, Trendy or Skillful? An Exploratory Segmentation of Mobile Service Users

Forskningsoutput: Kapitel i bok/konferenshandlingKonferensbidragVetenskapligPeer review

8 Citeringar (Scopus)

Sammanfattning

In the study at hand we describe users of mobile phones and mobile services, based on a random sample describing the Finnish general population. A lot of attention has been paid recently to investigating users of mobile phones because mobile services demand has not developed as expected in the Finnish market. We add to this body of knowledge through offering a description of Finnish mobile consumers, and a look at different users' future interest to use different services.
OriginalspråkEngelska
Titel på gästpublikationNinth International Conference on Mobile Business and Ninth Global Mobility Roundtable (ICMB-GMR)
FörlagIEEE
DOI
StatusPublicerad - 2010
MoE-publikationstypA4 Artikel i en konferenspublikation
Evenemang 2010 Ninth International Conference on Mobile Business and 2010 Ninth Global Mobility Roundtable (ICMB-GMR) - Athen, Grekland
Varaktighet: 13 jun 201015 jun 2010

Konferens

Konferens 2010 Ninth International Conference on Mobile Business and 2010 Ninth Global Mobility Roundtable (ICMB-GMR)
Förkortad titel(ICMB-GMR)
LandGrekland
OrtAthen
Period13/06/1015/06/10

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