Are You Efficient, Trendy or Skillful? An Exploratory Segmentation of Mobile Service Users

Anna Sell; Pirkko Walden; Christer Carlsson

doi:10.1109/ICMB-GMR.2010.77

Are You Efficient, Trendy or Skillful? An Exploratory Segmentation of Mobile Service Users

Anna Sell, Pirkko Walden, Christer Carlsson

Forskningsoutput: Kapitel i bok/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

10 Citeringar (Scopus)

Sammanfattning

In the study at hand we describe users of mobile phones and mobile services, based on a random sample describing the Finnish general population. A lot of attention has been paid recently to investigating users of mobile phones because mobile services demand has not developed as expected in the Finnish market. We add to this body of knowledge through offering a description of Finnish mobile consumers, and a look at different users' future interest to use different services.

Originalspråk	Engelska
Titel på värdpublikation	Ninth International Conference on Mobile Business and Ninth Global Mobility Roundtable (ICMB-GMR)
Förlag	IEEE
DOI	https://doi.org/10.1109/ICMB-GMR.2010.77
Status	Publicerad - 2010
MoE-publikationstyp	A4 Artikel i en konferenspublikation
Evenemang	2010 Ninth International Conference on Mobile Business and 2010 Ninth Global Mobility Roundtable (ICMB-GMR) - Athen, Grekland Varaktighet: 13 juni 2010 → 15 juni 2010

Konferens

Konferens	2010 Ninth International Conference on Mobile Business and 2010 Ninth Global Mobility Roundtable (ICMB-GMR)
Förkortad titel	(ICMB-GMR)
Land/Territorium	Grekland
Ort	Athen
Period	13/06/10 → 15/06/10

Åtkomst av dokument

10.1109/ICMB-GMR.2010.77Licens: Ospecificerad

https://ieeexplore.ieee.org/stamp/stamp.jsp?tp=&arnumber=5494771Licens: Ospecificerad

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title = "Are You Efficient, Trendy or Skillful? An Exploratory Segmentation of Mobile Service Users",

abstract = "In the study at hand we describe users of mobile phones and mobile services, based on a random sample describing the Finnish general population. A lot of attention has been paid recently to investigating users of mobile phones because mobile services demand has not developed as expected in the Finnish market. We add to this body of knowledge through offering a description of Finnish mobile consumers, and a look at different users' future interest to use different services.",

author = "Anna Sell and Pirkko Walden and Christer Carlsson",

year = "2010",

doi = "10.1109/ICMB-GMR.2010.77",

language = "English",

booktitle = "Ninth International Conference on Mobile Business and Ninth Global Mobility Roundtable (ICMB-GMR)",

publisher = "IEEE",

address = "United States",

note = " 2010 Ninth International Conference on Mobile Business and 2010 Ninth Global Mobility Roundtable (ICMB-GMR), (ICMB-GMR) ; Conference date: 13-06-2010 Through 15-06-2010",

}

Sell, A , Walden, P & Carlsson, C 2010, Are You Efficient, Trendy or Skillful? An Exploratory Segmentation of Mobile Service Users. i Ninth International Conference on Mobile Business and Ninth Global Mobility Roundtable (ICMB-GMR). IEEE, 2010 Ninth International Conference on Mobile Business and 2010 Ninth Global Mobility Roundtable (ICMB-GMR), Athen, Grekland, 13/06/10. https://doi.org/10.1109/ICMB-GMR.2010.77

TY - GEN

T1 - Are You Efficient, Trendy or Skillful? An Exploratory Segmentation of Mobile Service Users

AU - Sell, Anna

AU - Walden, Pirkko

AU - Carlsson, Christer

PY - 2010

Y1 - 2010

N2 - In the study at hand we describe users of mobile phones and mobile services, based on a random sample describing the Finnish general population. A lot of attention has been paid recently to investigating users of mobile phones because mobile services demand has not developed as expected in the Finnish market. We add to this body of knowledge through offering a description of Finnish mobile consumers, and a look at different users' future interest to use different services.

AB - In the study at hand we describe users of mobile phones and mobile services, based on a random sample describing the Finnish general population. A lot of attention has been paid recently to investigating users of mobile phones because mobile services demand has not developed as expected in the Finnish market. We add to this body of knowledge through offering a description of Finnish mobile consumers, and a look at different users' future interest to use different services.

U2 - 10.1109/ICMB-GMR.2010.77

DO - 10.1109/ICMB-GMR.2010.77

M3 - Conference contribution

BT - Ninth International Conference on Mobile Business and Ninth Global Mobility Roundtable (ICMB-GMR)

PB - IEEE

T2 - 2010 Ninth International Conference on Mobile Business and 2010 Ninth Global Mobility Roundtable (ICMB-GMR)

Y2 - 13 June 2010 through 15 June 2010

ER -

Are You Efficient, Trendy or Skillful? An Exploratory Segmentation of Mobile Service Users

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