Are You Efficient, Trendy or Skillful? An Exploratory Segmentation of Mobile Service Users

Anna Sell; Pirkko Walden; Christer Carlsson

doi:10.1109/ICMB-GMR.2010.77

Are You Efficient, Trendy or Skillful? An Exploratory Segmentation of Mobile Service Users

Anna Sell, Pirkko Walden, Christer Carlsson

Tutkimustuotos: Artikkeli kirjassa/raportissa/konferenssijulkaisussa › Konferenssiartikkeli › Tieteellinen › vertaisarvioitu

10 Sitaatiot (Scopus)

Abstrakti

In the study at hand we describe users of mobile phones and mobile services, based on a random sample describing the Finnish general population. A lot of attention has been paid recently to investigating users of mobile phones because mobile services demand has not developed as expected in the Finnish market. We add to this body of knowledge through offering a description of Finnish mobile consumers, and a look at different users' future interest to use different services.

Alkuperäiskieli	Englanti
Otsikko	Ninth International Conference on Mobile Business and Ninth Global Mobility Roundtable (ICMB-GMR)
Kustantaja	IEEE
DOI - pysyväislinkit	https://doi.org/10.1109/ICMB-GMR.2010.77
Tila	Julkaistu - 2010
OKM-julkaisutyyppi	A4 Artikkeli konferenssijulkaisuussa
Tapahtuma	2010 Ninth International Conference on Mobile Business and 2010 Ninth Global Mobility Roundtable (ICMB-GMR) - Athen, Greece Kesto: 13 kesäk. 2010 → 15 kesäk. 2010

Konferenssi

Konferenssi	2010 Ninth International Conference on Mobile Business and 2010 Ninth Global Mobility Roundtable (ICMB-GMR)
Lyhennettä	(ICMB-GMR)
Maa/Alue	Greece
Kaupunki	Athen
Ajanjakso	13/06/10 → 15/06/10

Pääsy asiakirjaan

10.1109/ICMB-GMR.2010.77Lisenssi: Määrittelemätön

https://ieeexplore.ieee.org/stamp/stamp.jsp?tp=&arnumber=5494771Lisenssi: Määrittelemätön

Viittausmuodot

@inproceedings{382da1706c574fcd892d95f364a5e744,

title = "Are You Efficient, Trendy or Skillful? An Exploratory Segmentation of Mobile Service Users",

abstract = "In the study at hand we describe users of mobile phones and mobile services, based on a random sample describing the Finnish general population. A lot of attention has been paid recently to investigating users of mobile phones because mobile services demand has not developed as expected in the Finnish market. We add to this body of knowledge through offering a description of Finnish mobile consumers, and a look at different users' future interest to use different services.",

author = "Anna Sell and Pirkko Walden and Christer Carlsson",

year = "2010",

doi = "10.1109/ICMB-GMR.2010.77",

language = "English",

booktitle = "Ninth International Conference on Mobile Business and Ninth Global Mobility Roundtable (ICMB-GMR)",

publisher = "IEEE",

address = "United States",

note = " 2010 Ninth International Conference on Mobile Business and 2010 Ninth Global Mobility Roundtable (ICMB-GMR), (ICMB-GMR) ; Conference date: 13-06-2010 Through 15-06-2010",

}

Sell, A , Walden, P & Carlsson, C 2010, Are You Efficient, Trendy or Skillful? An Exploratory Segmentation of Mobile Service Users. julkaisussa Ninth International Conference on Mobile Business and Ninth Global Mobility Roundtable (ICMB-GMR). IEEE, 2010 Ninth International Conference on Mobile Business and 2010 Ninth Global Mobility Roundtable (ICMB-GMR), Athen, Greece, 13/06/10. https://doi.org/10.1109/ICMB-GMR.2010.77

Are You Efficient, Trendy or Skillful? An Exploratory Segmentation of Mobile Service Users. / Sell, Anna ; Walden, Pirkko ; Carlsson, Christer.
Ninth International Conference on Mobile Business and Ninth Global Mobility Roundtable (ICMB-GMR). IEEE, 2010.

Tutkimustuotos: Artikkeli kirjassa/raportissa/konferenssijulkaisussa › Konferenssiartikkeli › Tieteellinen › vertaisarvioitu

TY - GEN

T1 - Are You Efficient, Trendy or Skillful? An Exploratory Segmentation of Mobile Service Users

AU - Sell, Anna

AU - Walden, Pirkko

AU - Carlsson, Christer

PY - 2010

Y1 - 2010

N2 - In the study at hand we describe users of mobile phones and mobile services, based on a random sample describing the Finnish general population. A lot of attention has been paid recently to investigating users of mobile phones because mobile services demand has not developed as expected in the Finnish market. We add to this body of knowledge through offering a description of Finnish mobile consumers, and a look at different users' future interest to use different services.

AB - In the study at hand we describe users of mobile phones and mobile services, based on a random sample describing the Finnish general population. A lot of attention has been paid recently to investigating users of mobile phones because mobile services demand has not developed as expected in the Finnish market. We add to this body of knowledge through offering a description of Finnish mobile consumers, and a look at different users' future interest to use different services.

U2 - 10.1109/ICMB-GMR.2010.77

DO - 10.1109/ICMB-GMR.2010.77

M3 - Conference contribution

BT - Ninth International Conference on Mobile Business and Ninth Global Mobility Roundtable (ICMB-GMR)

PB - IEEE

T2 - 2010 Ninth International Conference on Mobile Business and 2010 Ninth Global Mobility Roundtable (ICMB-GMR)

Y2 - 13 June 2010 through 15 June 2010

ER -

Are You Efficient, Trendy or Skillful? An Exploratory Segmentation of Mobile Service Users

Abstrakti

Konferenssi

Pääsy asiakirjaan

Sormenjälki

Viittausmuodot