Are You Efficient, Trendy or Skillful? An Exploratory Segmentation of Mobile Service Users

Research output: Chapter in Book/Conference proceedingConference contributionScientificpeer-review

Abstract

In the study at hand we describe users of mobile phones and mobile services, based on a random sample describing the Finnish general population. A lot of attention has been paid recently to investigating users of mobile phones because mobile services demand has not developed as expected in the Finnish market. We add to this body of knowledge through offering a description of Finnish mobile consumers, and a look at different users' future interest to use different services.
Original languageEnglish
Title of host publicationNinth International Conference on Mobile Business and Ninth Global Mobility Roundtable (ICMB-GMR)
PublisherIEEE
DOIs
Publication statusPublished - 2010
MoE publication typeA4 Article in a conference publication
Event 2010 Ninth International Conference on Mobile Business and 2010 Ninth Global Mobility Roundtable (ICMB-GMR) - Athen, Greece
Duration: 13 Jun 201015 Jun 2010

Conference

Conference 2010 Ninth International Conference on Mobile Business and 2010 Ninth Global Mobility Roundtable (ICMB-GMR)
Abbreviated title(ICMB-GMR)
CountryGreece
CityAthen
Period13/06/1015/06/10

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