Are You Efficient, Trendy or Skillful? An Exploratory Segmentation of Mobile Service Users

Anna Sell; Pirkko Walden; Christer Carlsson

doi:10.1109/ICMB-GMR.2010.77

Are You Efficient, Trendy or Skillful? An Exploratory Segmentation of Mobile Service Users

Anna Sell, Pirkko Walden, Christer Carlsson

Research output: Chapter in Book/Conference proceeding › Conference contribution › Scientific › peer-review

10 Citations (Scopus)

Abstract

In the study at hand we describe users of mobile phones and mobile services, based on a random sample describing the Finnish general population. A lot of attention has been paid recently to investigating users of mobile phones because mobile services demand has not developed as expected in the Finnish market. We add to this body of knowledge through offering a description of Finnish mobile consumers, and a look at different users' future interest to use different services.

Original language	English
Title of host publication	Ninth International Conference on Mobile Business and Ninth Global Mobility Roundtable (ICMB-GMR)
Publisher	IEEE
DOIs	https://doi.org/10.1109/ICMB-GMR.2010.77
Publication status	Published - 2010
MoE publication type	A4 Article in a conference publication
Event	2010 Ninth International Conference on Mobile Business and 2010 Ninth Global Mobility Roundtable (ICMB-GMR) - Athen, Greece Duration: 13 Jun 2010 → 15 Jun 2010

Conference

Conference	2010 Ninth International Conference on Mobile Business and 2010 Ninth Global Mobility Roundtable (ICMB-GMR)
Abbreviated title	(ICMB-GMR)
Country/Territory	Greece
City	Athen
Period	13/06/10 → 15/06/10

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https://ieeexplore.ieee.org/stamp/stamp.jsp?tp=&arnumber=5494771Licence: Unknown

Cite this

@inproceedings{382da1706c574fcd892d95f364a5e744,

title = "Are You Efficient, Trendy or Skillful? An Exploratory Segmentation of Mobile Service Users",

abstract = "In the study at hand we describe users of mobile phones and mobile services, based on a random sample describing the Finnish general population. A lot of attention has been paid recently to investigating users of mobile phones because mobile services demand has not developed as expected in the Finnish market. We add to this body of knowledge through offering a description of Finnish mobile consumers, and a look at different users' future interest to use different services.",

author = "Anna Sell and Pirkko Walden and Christer Carlsson",

year = "2010",

doi = "10.1109/ICMB-GMR.2010.77",

language = "English",

booktitle = "Ninth International Conference on Mobile Business and Ninth Global Mobility Roundtable (ICMB-GMR)",

publisher = "IEEE",

address = "United States",

note = " 2010 Ninth International Conference on Mobile Business and 2010 Ninth Global Mobility Roundtable (ICMB-GMR), (ICMB-GMR) ; Conference date: 13-06-2010 Through 15-06-2010",

}

Sell, A , Walden, P & Carlsson, C 2010, Are You Efficient, Trendy or Skillful? An Exploratory Segmentation of Mobile Service Users. in Ninth International Conference on Mobile Business and Ninth Global Mobility Roundtable (ICMB-GMR). IEEE, 2010 Ninth International Conference on Mobile Business and 2010 Ninth Global Mobility Roundtable (ICMB-GMR), Athen, Greece, 13/06/10. https://doi.org/10.1109/ICMB-GMR.2010.77

TY - GEN

T1 - Are You Efficient, Trendy or Skillful? An Exploratory Segmentation of Mobile Service Users

AU - Sell, Anna

AU - Walden, Pirkko

AU - Carlsson, Christer

PY - 2010

Y1 - 2010

N2 - In the study at hand we describe users of mobile phones and mobile services, based on a random sample describing the Finnish general population. A lot of attention has been paid recently to investigating users of mobile phones because mobile services demand has not developed as expected in the Finnish market. We add to this body of knowledge through offering a description of Finnish mobile consumers, and a look at different users' future interest to use different services.

AB - In the study at hand we describe users of mobile phones and mobile services, based on a random sample describing the Finnish general population. A lot of attention has been paid recently to investigating users of mobile phones because mobile services demand has not developed as expected in the Finnish market. We add to this body of knowledge through offering a description of Finnish mobile consumers, and a look at different users' future interest to use different services.

U2 - 10.1109/ICMB-GMR.2010.77

DO - 10.1109/ICMB-GMR.2010.77

M3 - Conference contribution

BT - Ninth International Conference on Mobile Business and Ninth Global Mobility Roundtable (ICMB-GMR)

PB - IEEE

T2 - 2010 Ninth International Conference on Mobile Business and 2010 Ninth Global Mobility Roundtable (ICMB-GMR)

Y2 - 13 June 2010 through 15 June 2010

ER -

Are You Efficient, Trendy or Skillful? An Exploratory Segmentation of Mobile Service Users

Abstract

Conference

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