Development of a Conceptual Model of Lancaster and Kurt Rail Higher Education Branding (An Approach Based on Deductive Qualitative Content Analysis)

Social Sciences

• Higher Education 100%
• Universities 100%
• Qualitative Content Analysis 100%
• Economic and Social Development 100%
• Approach 100%
• Conceptualization 60%
• Brand Equity 50%
• Service Industries 40%
• Strategy 40%
• Research 30%
• Identity 30%
• Students 30%
• Measure 30%
• Purpose 30%
• Infrastructure 30%
• Planning 30%
• Planning Process 20%
• Technology 20%
• Graduates 20%
• Marketing 20%
• Teachers 10%
• Measurement 10%
• Data Collection 10%
• Research Approach 10%
• Value Added 10%
• Credibility 10%
• Semi-Structured Interview 10%
• Sampling Method 10%
• Markets 10%
• Symbols 10%
• Emotions 10%
• Mission 10%
• Performance 10%
• Efficiency 10%
• Signs 10%
• Implementation 10%
• Experts 10%
• Category 10%
• Location 10%
• Reputation 10%
• Loyalty 10%
• Personnel 10%

Economics, Econometrics and Finance

• Brand Equity 50%