Karl-Jacob Mickelsson

Research activity per year

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ActS – Service design based on human activity sets
Gummerus, J., Mickelsson, K-J., Trischler, J., Härkönen, T. & Grönroos, C., 2021, In: Journal of Service Management. 32, 6, p. 28-54
Research output: Contribution to journal › Article › Scientific › peer-review

Open Access
Digital advertising as service: introducing contextually embedded selling
Nyström, A-G. & Mickelsson, K-J., 2019, In: Journal of Services Marketing. 33, 4, p. 396–406
Research output: Contribution to journal › Article › Scientific › peer-review

Open Access
File

3 Citations (Scopus)

12 Downloads (Pure)
Produkten måste hålla sämre! Problem kring planerad föråldring
Mickelsson, K-J., 2019, In: Ikaros tidskrift om människan och vetenskapen. 3, p. 32–35
Research output: Contribution to journal › Article › General public

Open Access
File

1 Downloads (Pure)

30th RESER International Congress
Karl-Jacob Mickelsson (Participant)
21 Jan 2021
Activity: Participating in or organising an event › Participating in a conference, workshop, ...

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