Karl-Jacob Mickelsson

Faculty of Social Sciences, Business and Economics, Business Economics

Phone+358-505145441
Emailkarl-jacob.mickelsson@abo.fi

Research activity per year

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2 Article

Digital advertising as service: introducing contextually embedded selling
Nyström, A-G. & Mickelsson, K-J., 2019, In: Journal of Services Marketing. 33, 4, p. 396–406
Research output: Contribution to journal › Article › Scientific › peer-review

Open Access
File

2 Citations (Scopus)

5 Downloads (Pure)
Produkten måste hålla sämre! Problem kring planerad föråldring
Mickelsson, K-J., 2019, In: Ikaros tidskrift om människan och vetenskapen. 3, p. 32–35
Research output: Contribution to journal › Article › General public

Open Access
File

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