Digital Servitization: Strategies for Handling Customization and Customer Interaction

Katja Maria Hydle; Magnus Hellström; Tor Helge Aas; Karl Joachim Breunig

doi:10.1007/978-3-030-75771-7_23

Digital Servitization: Strategies for Handling Customization and Customer Interaction

Katja Maria Hydle^*, Magnus Hellström, Tor Helge Aas, Karl Joachim Breunig

^*Korresponderande författare för detta arbete

Laboratoriet för industriell ekonomi

Forskningsoutput: Kapitel i bok/konferenshandling › Kapitel › Vetenskaplig › Peer review

2 Citeringar (Scopus)

Sammanfattning

This conceptual chapter utilizes extant servitization and digitalization theorization and discusses the impact of digital servitization on customization/standardization and customer interaction. The study argues that the transformation toward digital servitization is complex and goes far beyond the technological dimension. The study contributes to the digital servitization literature by demonstrating that industrial services shift from customized and co-created to mainly standardized-provided and informating when they are digitalized. These insights can assist managers of servitized manufacturing firms who wish to utilize digital technologies in their service provision.

Originalspråk	Engelska
Titel på värdpublikation	The Palgrave Handbook of Servitization
Förlag	Springer International Publishing
Sidor	355-372
Antal sidor	18
ISBN (elektroniskt)	9783030757717
ISBN (tryckt)	9783030757700
DOI	https://doi.org/10.1007/978-3-030-75771-7_23
Status	Publicerad - 1 jan. 2021
MoE-publikationstyp	A3 Del av bok eller annan forskningsbok

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abstract = "This conceptual chapter utilizes extant servitization and digitalization theorization and discusses the impact of digital servitization on customization/standardization and customer interaction. The study argues that the transformation toward digital servitization is complex and goes far beyond the technological dimension. The study contributes to the digital servitization literature by demonstrating that industrial services shift from customized and co-created to mainly standardized-provided and informating when they are digitalized. These insights can assist managers of servitized manufacturing firms who wish to utilize digital technologies in their service provision.",

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author = "Hydle, {Katja Maria} and Magnus Hellstr{\"o}m and Aas, {Tor Helge} and Breunig, {Karl Joachim}",

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AU - Hydle, Katja Maria

AU - Hellström, Magnus

AU - Aas, Tor Helge

AU - Breunig, Karl Joachim

N1 - Publisher Copyright: © The Editor(s) (if applicable) and The Author(s), under exclusive licence to Springer Nature Switzerland AG 2021.

PY - 2021/1/1

Y1 - 2021/1/1

N2 - This conceptual chapter utilizes extant servitization and digitalization theorization and discusses the impact of digital servitization on customization/standardization and customer interaction. The study argues that the transformation toward digital servitization is complex and goes far beyond the technological dimension. The study contributes to the digital servitization literature by demonstrating that industrial services shift from customized and co-created to mainly standardized-provided and informating when they are digitalized. These insights can assist managers of servitized manufacturing firms who wish to utilize digital technologies in their service provision.

AB - This conceptual chapter utilizes extant servitization and digitalization theorization and discusses the impact of digital servitization on customization/standardization and customer interaction. The study argues that the transformation toward digital servitization is complex and goes far beyond the technological dimension. The study contributes to the digital servitization literature by demonstrating that industrial services shift from customized and co-created to mainly standardized-provided and informating when they are digitalized. These insights can assist managers of servitized manufacturing firms who wish to utilize digital technologies in their service provision.

KW - Customer interaction

KW - Customer knowledge

KW - Customization

KW - Digitalization

KW - Servitization

KW - Standardization

KW - Strategy

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Digital Servitization: Strategies for Handling Customization and Customer Interaction

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