Global Export Strategy of the “Born Global” Companies, Business Modeling, and Dynamic Capabilities: Eight Knowledge Management Cases of Country and City Data Analytics

Jari Kaivo-oja, Theresa Lauraeus, Mikkel Stein Knudsen*

*Corresponding author for this work

Research output: Chapter in Book/Conference proceedingConference contributionScientificpeer-review

Abstract

In this article, we will discuss the export strategy of a company seeking to export its products and services to global markets. We note that the export strategy is always linked to the company's dynamic capabilities and business model. In this article, we present four basic business models, Business-to-Consumer, Business-to-Business, Business-to-Government and Business-to-Digital business models. As a company seeks to export its products and services overseas, it is worthwhile to implement an information management strategy that serves the export business strategy that links the export market to the business models and dynamic capabilities of the company. This article presents 8 different case examples of how the business model and export market analysis are combined. It should be emphasized that each company needs its own customized export strategy, where its export-related resources are realistic in relation to its export choices and scale. If there are not enough human and material resources, it is better to stay in the home market.

Original languageEnglish
Title of host publicationKnowledge Management in Organizations - 15th International Conference, KMO 2021, Proceedings
EditorsLorna Uden, I-Hsien Ting, Kai Wang
PublisherSpringer Science and Business Media Deutschland GmbH
Pages225-236
Number of pages12
ISBN (Print)9783030816346
DOIs
Publication statusPublished - 2021
MoE publication typeA4 Article in a conference publication
Event15th International Conference on Knowledge Management in Organizations, KMO 2021 - Kaohsiung, Taiwan, Province of China
Duration: 20 Jul 202122 Jul 2021

Publication series

NameCommunications in Computer and Information Science
Volume1438
ISSN (Print)1865-0929
ISSN (Electronic)1865-0937

Conference

Conference15th International Conference on Knowledge Management in Organizations, KMO 2021
Country/TerritoryTaiwan, Province of China
CityKaohsiung
Period20/07/2122/07/21

Keywords

  • Business model
  • Data filtering
  • Dynamic capabilities
  • Export strategy
  • Knowledge management

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