Global Export Strategy of the “Born Global” Companies, Business Modeling, and Dynamic Capabilities: Eight Knowledge Management Cases of Country and City Data Analytics

Jari Kaivo-oja, Theresa Lauraeus, Mikkel Stein Knudsen*

*Tämän työn vastaava kirjoittaja

Tutkimustuotos: Artikkeli kirjassa/raportissa/konferenssijulkaisussaKonferenssiartikkeliTieteellinenvertaisarvioitu

Abstrakti

In this article, we will discuss the export strategy of a company seeking to export its products and services to global markets. We note that the export strategy is always linked to the company's dynamic capabilities and business model. In this article, we present four basic business models, Business-to-Consumer, Business-to-Business, Business-to-Government and Business-to-Digital business models. As a company seeks to export its products and services overseas, it is worthwhile to implement an information management strategy that serves the export business strategy that links the export market to the business models and dynamic capabilities of the company. This article presents 8 different case examples of how the business model and export market analysis are combined. It should be emphasized that each company needs its own customized export strategy, where its export-related resources are realistic in relation to its export choices and scale. If there are not enough human and material resources, it is better to stay in the home market.

AlkuperäiskieliEnglanti
OtsikkoKnowledge Management in Organizations - 15th International Conference, KMO 2021, Proceedings
ToimittajatLorna Uden, I-Hsien Ting, Kai Wang
KustantajaSpringer Science and Business Media Deutschland GmbH
Sivut225-236
Sivumäärä12
ISBN (painettu)9783030816346
DOI - pysyväislinkit
TilaJulkaistu - 2021
Julkaistu ulkoisestiKyllä
OKM-julkaisutyyppiA4 Artikkeli konferenssijulkaisuussa
Tapahtuma15th International Conference on Knowledge Management in Organizations, KMO 2021 - Kaohsiung, Taiwan, Province of China
Kesto: 20 heinäkuuta 202122 heinäkuuta 2021

Julkaisusarja

NimiCommunications in Computer and Information Science
Vuosikerta1438
ISSN (painettu)1865-0929
ISSN (elektroninen)1865-0937

Konferenssi

Konferenssi15th International Conference on Knowledge Management in Organizations, KMO 2021
Maa/AlueTaiwan, Province of China
KaupunkiKaohsiung
Ajanjakso20/07/2122/07/21

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