TY - GEN
T1 - Global Export Strategy of the “Born Global” Companies, Business Modeling, and Dynamic Capabilities
T2 - 15th International Conference on Knowledge Management in Organizations, KMO 2021
AU - Kaivo-oja, Jari
AU - Lauraeus, Theresa
AU - Knudsen, Mikkel Stein
N1 - Funding Information:
Authors gratefully acknowledge financial support from the Research Council of Lithuania (LMTLT) and the European Regional Development Fund implementing the project ?Platforms of Big Data Foresight (PLATBIDAFO)? (project No. 01.2.2-LMT-K-718-02-0019).
Publisher Copyright:
© 2021, Springer Nature Switzerland AG.
PY - 2021
Y1 - 2021
N2 - In this article, we will discuss the export strategy of a company seeking to export its products and services to global markets. We note that the export strategy is always linked to the company's dynamic capabilities and business model. In this article, we present four basic business models, Business-to-Consumer, Business-to-Business, Business-to-Government and Business-to-Digital business models. As a company seeks to export its products and services overseas, it is worthwhile to implement an information management strategy that serves the export business strategy that links the export market to the business models and dynamic capabilities of the company. This article presents 8 different case examples of how the business model and export market analysis are combined. It should be emphasized that each company needs its own customized export strategy, where its export-related resources are realistic in relation to its export choices and scale. If there are not enough human and material resources, it is better to stay in the home market.
AB - In this article, we will discuss the export strategy of a company seeking to export its products and services to global markets. We note that the export strategy is always linked to the company's dynamic capabilities and business model. In this article, we present four basic business models, Business-to-Consumer, Business-to-Business, Business-to-Government and Business-to-Digital business models. As a company seeks to export its products and services overseas, it is worthwhile to implement an information management strategy that serves the export business strategy that links the export market to the business models and dynamic capabilities of the company. This article presents 8 different case examples of how the business model and export market analysis are combined. It should be emphasized that each company needs its own customized export strategy, where its export-related resources are realistic in relation to its export choices and scale. If there are not enough human and material resources, it is better to stay in the home market.
KW - Business model
KW - Data filtering
KW - Dynamic capabilities
KW - Export strategy
KW - Knowledge management
UR - http://www.scopus.com/inward/record.url?scp=85113483553&partnerID=8YFLogxK
U2 - 10.1007/978-3-030-81635-3_19
DO - 10.1007/978-3-030-81635-3_19
M3 - Conference contribution
AN - SCOPUS:85113483553
SN - 9783030816346
T3 - Communications in Computer and Information Science
SP - 225
EP - 236
BT - Knowledge Management in Organizations - 15th International Conference, KMO 2021, Proceedings
A2 - Uden, Lorna
A2 - Ting, I-Hsien
A2 - Wang, Kai
PB - Springer Science and Business Media Deutschland GmbH
Y2 - 20 July 2021 through 22 July 2021
ER -