Maria Ivanova-Gongne – Publications — Åbo Akademi University

Phone+358-504713881
Emailmaria.ivanovaabofi

Research activity per year

3 results

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2012

Intercultural Marketing Management in the Spotlight – what and why, but what about the how?
Ramström, J. (ed.), Ivanova-Gongne, M. (ed.) & Nyström, A-G. (ed.), 2012, International marketing at Åbo Akademi University, School of Business and Economics.
Research output: Book/Journal/Report › Edited Book/Edited Journal › Scientific › peer-review
2018

Developing Insights on Branding in the B2B Context: Case Studies from Business Practice
Koporcic, N. (ed.), Ivanova-Gongne, M. (ed.), Nyström, A-G. (ed.) & Törnroos, J-Å. (ed.), 2018, Emerald.
Research output: Book/Journal/Report › Edited Book/Edited Journal › Scientific › peer-review
2024
Individuals in B2B Marketing: Sensemaking and Action in Context
Ivanova-Gongne, M. (ed.), Torkkeli, L. (ed.), Koporcic, N. (ed.) & Barner-Rasmussen, W. (ed.), 21 Jun 2024, Routledge.
Research output: Book/Journal/Report › Edited Book/Edited Journal › Scientific › peer-review