Intercultural Marketing Management in the Spotlight – what and why, but what about the how?

Joachim Ramström (Editor), Maria Ivanova-Gongne (Editor), Anna-Greta Nyström (Editor)

Research output: Book/Journal/Report › Edited Book/Edited Journal › Scientific › peer-review

Original language	Undefined/Unknown
Publisher	International marketing at Åbo Akademi University, School of Business and Economics
ISBN (Electronic)	978-952-12-2850-6
ISBN (Print)	978-952-12-2788-2
Publication status	Published - 2012
MoE publication type	C2 Edited work

Keywords

@book{cd0f96828d1c4aa9b0c1a1d04b5d176e,

title = "Intercultural Marketing Management in the Spotlight – what and why, but what about the how?",

keywords = "Intercultural marketing management, Intercultural marketing management, Intercultural marketing management",

editor = "Joachim Ramstr{\"o}m and Maria Ivanova-Gongne and Anna-Greta Nystr{\"o}m",

year = "2012",

language = "Odefinierat/ok{\"a}nt",

isbn = "978-952-12-2788-2",

publisher = "International marketing at {\AA}bo Akademi University, School of Business and Economics",

}

Research output: Book/Journal/Report › Edited Book/Edited Journal › Scientific › peer-review