Intercultural Marketing Management in the Spotlight – what and why, but what about the how?

Joachim Ramström (Editor), Maria Ivanova-Gongne (Editor), Anna-Greta Nyström (Editor)

Research output: Book/Journal/ReportEdited Book/Edited JournalScientificpeer-review

Original languageUndefined/Unknown
PublisherInternational marketing at Åbo Akademi University, School of Business and Economics
ISBN (Electronic)978-952-12-2850-6
ISBN (Print)978-952-12-2788-2
Publication statusPublished - 2012
MoE publication typeC2 Edited books

Keywords

  • Intercultural marketing management

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