Digital Servitization: Strategies for Handling Customization and Customer Interaction

Katja Maria Hydle; Magnus Hellström; Tor Helge Aas; Karl Joachim Breunig

doi:10.1007/978-3-030-75771-7_23

Digital Servitization: Strategies for Handling Customization and Customer Interaction

Katja Maria Hydle^*, Magnus Hellström, Tor Helge Aas, Karl Joachim Breunig

^*Tämän työn vastaava kirjoittaja

Laboratory of Industrial Management

Tutkimustuotos: Artikkeli kirjassa/raportissa/konferenssijulkaisussa › Luku › Tieteellinen › vertaisarvioitu

2 Sitaatiot (Scopus)

Abstrakti

This conceptual chapter utilizes extant servitization and digitalization theorization and discusses the impact of digital servitization on customization/standardization and customer interaction. The study argues that the transformation toward digital servitization is complex and goes far beyond the technological dimension. The study contributes to the digital servitization literature by demonstrating that industrial services shift from customized and co-created to mainly standardized-provided and informating when they are digitalized. These insights can assist managers of servitized manufacturing firms who wish to utilize digital technologies in their service provision.

Alkuperäiskieli	Englanti
Otsikko	The Palgrave Handbook of Servitization
Kustantaja	Springer International Publishing
Sivut	355-372
Sivumäärä	18
ISBN (elektroninen)	9783030757717
ISBN (painettu)	9783030757700
DOI - pysyväislinkit	https://doi.org/10.1007/978-3-030-75771-7_23
Tila	Julkaistu - 1 tammik. 2021
OKM-julkaisutyyppi	A3 Kirjan osa tai toinen tutkimuskirja

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10.1007/978-3-030-75771-7_23

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doi = "10.1007/978-3-030-75771-7_23",

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T1 - Digital Servitization

T2 - Strategies for Handling Customization and Customer Interaction

AU - Hydle, Katja Maria

AU - Hellström, Magnus

AU - Aas, Tor Helge

AU - Breunig, Karl Joachim

N1 - Publisher Copyright: © The Editor(s) (if applicable) and The Author(s), under exclusive licence to Springer Nature Switzerland AG 2021.

PY - 2021/1/1

Y1 - 2021/1/1

N2 - This conceptual chapter utilizes extant servitization and digitalization theorization and discusses the impact of digital servitization on customization/standardization and customer interaction. The study argues that the transformation toward digital servitization is complex and goes far beyond the technological dimension. The study contributes to the digital servitization literature by demonstrating that industrial services shift from customized and co-created to mainly standardized-provided and informating when they are digitalized. These insights can assist managers of servitized manufacturing firms who wish to utilize digital technologies in their service provision.

AB - This conceptual chapter utilizes extant servitization and digitalization theorization and discusses the impact of digital servitization on customization/standardization and customer interaction. The study argues that the transformation toward digital servitization is complex and goes far beyond the technological dimension. The study contributes to the digital servitization literature by demonstrating that industrial services shift from customized and co-created to mainly standardized-provided and informating when they are digitalized. These insights can assist managers of servitized manufacturing firms who wish to utilize digital technologies in their service provision.

KW - Customer interaction

KW - Customer knowledge

KW - Customization

KW - Digitalization

KW - Servitization

KW - Standardization

KW - Strategy

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M3 - Chapter

AN - SCOPUS:85146313447

SN - 9783030757700

SP - 355

EP - 372

BT - The Palgrave Handbook of Servitization

PB - Springer International Publishing

ER -

Digital Servitization: Strategies for Handling Customization and Customer Interaction

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