What Eye Movements and Facial Expressions Tell Us About User-Friendliness: Testing a Tool for Communicators and Journalists

Jenny Lindholm; Klas Backholm; Joachim Högväg

doi:10.1108/978-1-78756-269-120181014

What Eye Movements and Facial Expressions Tell Us About User-Friendliness: Testing a Tool for Communicators and Journalists

Jenny Lindholm, Klas Backholm, Joachim Högväg

Experience Lab

Research output: Chapter in Book/Conference proceeding › Chapter › Scientific › peer-review

1 Citation (Scopus)

Abstract

Technical solutions can be important when key communicators take on the task of making sense of social media flows during crises. However, to provide situation awareness during high-stress assignments, usability problems must be identified and corrected. In usability studies, where researchers investigate the user-friendliness of a product, several types of data gathering methods can be combined. Methods may include subjective (surveys and observations) and psychophysiological (e.g. skin conductance and eye tracking) data collection. This chapter mainly focuses on how the latter type can provide detailed clues about user-friendliness. Results from two studies are summarised. The tool tested is intended to help communicators and journalists with monitoring and handling social media content during times of crises.

Original language	Undefined/Unknown
Title of host publication	Social Media Use in Crisis and Risk Communication: Emergencies, Concerns and Awareness
Editors	Harald Hornmoen, Klas Backholm
Publisher	Emerald
Pages	205–225
ISBN (Electronic)	978-1-78756-269-1
ISBN (Print)	978-1-78756-272-1
DOIs	https://doi.org/10.1108/978-1-78756-269-120181014
Publication status	Published - 2018
MoE publication type	A3 Part of a book or another research book

Access to Document

10.1108/978-1-78756-269-120181014

https://www.emeraldinsight.com/doi/full/10.1108/978-1-78756-269-120181014

Cite this

Lindholm, J., Backholm, K., & Högväg, J. (2018). What Eye Movements and Facial Expressions Tell Us About User-Friendliness: Testing a Tool for Communicators and Journalists. In H. Hornmoen, & K. Backholm (Eds.), Social Media Use in Crisis and Risk Communication: Emergencies, Concerns and Awareness (pp. 205–225). Emerald. https://doi.org/10.1108/978-1-78756-269-120181014

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What Eye Movements and Facial Expressions Tell Us About User-Friendliness: Testing a Tool for Communicators and Journalists. / Lindholm, Jenny ; Backholm, Klas ; Högväg, Joachim.
Social Media Use in Crisis and Risk Communication: Emergencies, Concerns and Awareness. ed. / Harald Hornmoen; Klas Backholm. Emerald, 2018. p. 205–225.

Research output: Chapter in Book/Conference proceeding › Chapter › Scientific › peer-review

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