Using SOM-Ward Clustering and Predictive Analytics for Conducting Customer Segmentation

Z Yao, Tomas Eklund, Barbro Back

Research output: Chapter in Book/Conference proceeding › Conference contribution › Scientific › peer-review

9 Citations (Scopus)

Original language	Undefined/Unknown
Title of host publication	2010 IEEE International Conference on Data Mining Workshops
Publisher	IEEE
Pages	–
ISBN (Electronic)	978-0-7695-4257-7
ISBN (Print)	978-1-4244-9244-2
DOIs	https://doi.org/10.1109/ICDMW.2010.121
Publication status	Published - 2010
MoE publication type	A4 Article in a conference publication
Event	conference - Duration: 1 Jan 2010 → …

Conference	conference
Period	01/01/10 → …

Access to Document

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title = "Using SOM-Ward Clustering and Predictive Analytics for Conducting Customer Segmentation",

author = "Z Yao and Tomas Eklund and Barbro Back",

year = "2010",

doi = "10.1109/ICDMW.2010.121",

language = "Odefinierat/ok{\"a}nt",

isbn = "978-1-4244-9244-2",

pages = "–",

booktitle = "2010 IEEE International Conference on Data Mining Workshops",

publisher = "IEEE",

note = "conference ; Conference date: 01-01-2010",

}

TY - GEN

T1 - Using SOM-Ward Clustering and Predictive Analytics for Conducting Customer Segmentation

AU - Yao, Z

AU - Eklund, Tomas

AU - Back, Barbro

PY - 2010

Y1 - 2010

U2 - 10.1109/ICDMW.2010.121

DO - 10.1109/ICDMW.2010.121

M3 - Konferensbidrag

SN - 978-1-4244-9244-2

SP - –

BT - 2010 IEEE International Conference on Data Mining Workshops

PB - IEEE

T2 - conference

Y2 - 1 January 2010

ER -