Abstract
This article presents the semiotics and rhetoric of the Belgian research collective Groupe μ, with a special focus on its contribution to visual semiotics. The distinction between two kinds of visual signs, plastic and “iconic” (or pictorial), is accounted for. The varieties of visual rhetoric according to the analyses of Groupe μ are explained and exemplified. These analyses are instances of an open dialogue between cognitive science and aesthetics, and incentives for its continuation.
| Original language | English |
|---|---|
| Title of host publication | Open Semiotics |
| Subtitle of host publication | Texts, Images, Art |
| Editors | Amir Biglari |
| Publisher | L´Harmattan |
| Pages | 103-122 |
| Number of pages | 20 |
| Volume | 3 |
| ISBN (Print) | 978-2-14-030528-3 |
| Publication status | Published - Jun 2023 |
| MoE publication type | A3 Part of a book or another research book |
Keywords
- Groupe μ
- visual semiotics
- art history
- aesthetics
- cognitive science
- visual rhetoric,