Original language | English |
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Title of host publication | Individuals in B2B marketing: Sensemaking and action in context |
Publisher | Routledge |
ISBN (Print) | 9781032482200 |
Publication status | Accepted/In press - 2024 |
MoE publication type | A3 Part of a book or another research book |
Sensemaking of business relationships in international small firms: The role of decision-makers’ language background.
Research output: Chapter in Book/Conference proceeding › Chapter › Scientific › peer-review