Conceptualizing Interactive Network Branding in business markets: developing roles and positions of firms in business networks

Research output: Contribution to journalArticleScientificpeer-review

5 Citations (Scopus)
Original languageUndefined/Unknown
Pages (from-to)1681–1691
JournalJournal of Business and Industrial Marketing
Volume34
Issue number8
DOIs
Publication statusPublished - 2019
MoE publication typeA1 Journal article-refereed

Keywords

  • Business networks

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