Web-Marketing: Has the distinction between products and services become obsolete?

TY - JOUR

T1 - Web-Marketing: Has the distinction between products and services become obsolete?

AU - Brännback, Malin

AU - Puhakainen, Jussi

PY - 1998

Y1 - 1998

KW - Marketing

KW - Dominant logic

KW - services

KW - products

KW - value

KW - Internet

KW - Internet marketing

KW - Web-marketing

KW - electronic commerce

U2 - 10.1023/A:1009742506022

DO - 10.1023/A:1009742506022

M3 - Article

VL - 3

SP - 47

EP - 58

JO - Journal of Market-Focused Management

JF - Journal of Market-Focused Management

IS - 1

ER -