Virtual reality can change attitudes and nudge the behavior of city inhabitants

Ilia Gugenishvili; Anna-Greta Nyström

Virtual reality can change attitudes and nudge the behavior of city inhabitants

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Sammanfattning

Virtual reality (VR) has the potential for spreading awareness, influencing attitudes, and nudging behaviors. Our study on the effects of VR on viewers shows that VR is significantly more powerful compared to personal computers when influencing content viewers’ attitudes. VR induces spatial presence, which leads to more favorable attitudes towards the viewed content. Thus, VR is an efficient tool when the goal is to raise city inhabitants’ awareness of various topics, and eventually to affect their behavior.

Originalspråk	Engelska
Utgivningsort	www.turku.fi
Förlag	Turun kaupunki.
Antal sidor	5
Utgåva	Sampo Ruoppila
Status	Publicerad - 7 feb. 2022
MoE-publikationstyp	D4 Publicerad utvecklings- eller forskningsrapport eller studie

Publikationsserier

Namn	Research Briefings
Förlag	Turku Urban Research Programme
Nr.	1/2022
ISSN (elektroniskt)	1799-5124

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Virtual reality can change attitudes and nudge the behavior of city inhabitantsSlutlig publicerad version, 818 KB

https://www.turku.fi/turku-tieto/julkaisut-ja-raportit/tutkimuskatsauksia-ja-raporttejaLicens: Publisher rights policy
https://urn.fi/URN:NBN:fi-fe2022051335027

The Connected Urban Community
Nyström, A.-G. (Ansvarig forskare) & Öörni, A. (Ansvarig forskare)
01/01/19 → 31/05/21
Projekt: Forskning

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KW - Charitable giving

KW - Prosocial behavior

KW - Donation

KW - Empathy

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Virtual reality can change attitudes and nudge the behavior of city inhabitants

Sammanfattning

Publikationsserier

FN:s SDG:er

Åtkomst av dokument

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Projekt

The Connected Urban Community

Citera det här