Virtual reality can change attitudes and nudge the behavior of city inhabitants

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Sammanfattning

Virtual reality (VR) has the potential for spreading awareness, influencing attitudes, and nudging behaviors. Our study on the effects of VR on viewers shows that VR is significantly more powerful compared to personal computers when influencing content viewers’ attitudes. VR induces spatial presence, which leads to more favorable attitudes towards the viewed content. Thus, VR is an efficient tool when the goal is to raise city inhabitants’ awareness of various topics, and eventually to affect their behavior.
OriginalspråkEngelska
Utgivningsortwww.turku.fi
FörlagTurun kaupunki.
Antal sidor5
UtgåvaSampo Ruoppila
StatusPublicerad - 7 feb. 2022
MoE-publikationstypD4 Publicerad utvecklings- eller forskningsrapport eller studie

Publikationsserier

NamnResearch Briefings
FörlagTurku Urban Research Programme
Nr.1/2022
ISSN (elektroniskt)1799-5124

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