Virtual reality can change attitudes and nudge the behavior of city inhabitants

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    Sammanfattning

    Virtual reality (VR) has the potential for spreading awareness, influencing attitudes, and nudging behaviors. Our study on the effects of VR on viewers shows that VR is significantly more powerful compared to personal computers when influencing content viewers’ attitudes. VR induces spatial presence, which leads to more favorable attitudes towards the viewed content. Thus, VR is an efficient tool when the goal is to raise city inhabitants’ awareness of various topics, and eventually to affect their behavior.
    OriginalspråkEngelska
    Utgivningsortwww.turku.fi
    FörlagTurun kaupunki.
    Antal sidor5
    UtgåvaSampo Ruoppila
    StatusPublicerad - 7 feb. 2022
    MoE-publikationstypD4 Publicerad utvecklings- eller forskningsrapport eller studie

    Publikationsserier

    NamnResearch Briefings
    FörlagTurku Urban Research Programme
    Nr.1/2022
    ISSN (elektroniskt)1799-5124

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