Understanding Online Channel Expansion in an SME Context: A Business Model Perspective

John Jeansson; Shahrokh Nikou; Rune Gustavsson; Siw Lundqvist; Leif Marcusson; Anna Sell; Pirkko Walden

Understanding Online Channel Expansion in an SME Context: A Business Model Perspective

John Jeansson, Shahrokh Nikou, Rune Gustavsson, Siw Lundqvist, Leif Marcusson, Anna Sell, Pirkko Walden

Forskningsoutput: Kapitel i bok/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

1 Citeringar (Scopus)

Sammanfattning

The purpose of the paper is to study, from a business model perspective, value creating activities taken by SMEs when making a transition to an online multichannel context by adopting and adding e-commerce and/or m-commerce. 16 SMEs in Sweden are studied using a basic qualitative research approach and an e-transit business model configuration. Main results of the study are the existence of primary and secondary transition activities and the existence of a discrepancy between actions taken and their perceived degree of importance. One main conclusion is that the combination of value creating activities an SME should focus on during different stages of an online channel expansion differ depending on transition category and will change over time

Originalspråk	Odefinierat/okänt
Titel på värdpublikation	The 28th Bled eConference "#eWellbeing"
Förlag	Bled eConference
Sidor	–
ISBN (tryckt)	978-961-232-281-6
Status	Publicerad - 2015
MoE-publikationstyp	A4 Artikel i en konferenspublikation
Evenemang	Bled eConference - The 28th Bled eConference Varaktighet: 7 juni 2015 → 10 juni 2015

Konferens

Konferens	Bled eConference
Period	07/06/15 → 10/06/15

Åtkomst av dokument

https://domino.fov.uni-mb.si/proceedings

Citera det här

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title = "Understanding Online Channel Expansion in an SME Context: A Business Model Perspective",

abstract = "The purpose of the paper is to study, from a business model perspective, value creating activities taken by SMEs when making a transition to an online multichannel context by adopting and adding e-commerce and/or m-commerce. 16 SMEs in Sweden are studied using a basic qualitative research approach and an e-transit business model configuration. Main results of the study are the existence of primary and secondary transition activities and the existence of a discrepancy between actions taken and their perceived degree of importance. One main conclusion is that the combination of value creating activities an SME should focus on during different stages of an online channel expansion differ depending on transition category and will change over time",

author = "John Jeansson and Shahrokh Nikou and Rune Gustavsson and Siw Lundqvist and Leif Marcusson and Anna Sell and Pirkko Walden",

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AU - Jeansson, John

AU - Nikou, Shahrokh

AU - Gustavsson, Rune

AU - Lundqvist, Siw

AU - Marcusson, Leif

AU - Sell, Anna

AU - Walden, Pirkko

PY - 2015

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N2 - The purpose of the paper is to study, from a business model perspective, value creating activities taken by SMEs when making a transition to an online multichannel context by adopting and adding e-commerce and/or m-commerce. 16 SMEs in Sweden are studied using a basic qualitative research approach and an e-transit business model configuration. Main results of the study are the existence of primary and secondary transition activities and the existence of a discrepancy between actions taken and their perceived degree of importance. One main conclusion is that the combination of value creating activities an SME should focus on during different stages of an online channel expansion differ depending on transition category and will change over time

AB - The purpose of the paper is to study, from a business model perspective, value creating activities taken by SMEs when making a transition to an online multichannel context by adopting and adding e-commerce and/or m-commerce. 16 SMEs in Sweden are studied using a basic qualitative research approach and an e-transit business model configuration. Main results of the study are the existence of primary and secondary transition activities and the existence of a discrepancy between actions taken and their perceived degree of importance. One main conclusion is that the combination of value creating activities an SME should focus on during different stages of an online channel expansion differ depending on transition category and will change over time

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BT - The 28th Bled eConference "#eWellbeing"

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