Understanding business networking processes through a time perspective

Christopher John Medlin, Jan-Åke Törnroos

    Forskningsoutput: Kapitel i bok/konferenshandlingPublicerad konferensartikelVetenskapligPeer review

    Sammanfattning

    Change in a business network is understood through processes, which are often unpredictable and develop in an irregular manner. Handling change in a network involves a process of joint actions between technological, business and other actors in order to succeed. This notion of process needs to be extended with a relevant temporal lens that elaborates how joint activity and processes proceed. The conceptual paper offers a dynamic approach to scrutinize and develop current understanding about change and development in networks.

    Key concepts: Business networks, process research, event networks, constructivism, innovation process

    OriginalspråkOdefinierat/okänt
    Titel på värdpublikationANZMAC Conference Proceedings
    Redaktörer N.A.
    FörlagAustralian-New Zealand Marketing Conference
    Sidor443–449
    StatusPublicerad - 2015
    MoE-publikationstypA4 Artikel i en konferenspublikation
    EvenemangAustralian-New Zealand Marketing Conference - Australian-New Zealand Marketing Conference
    Varaktighet: 30 nov. 20153 dec. 2015

    Konferens

    KonferensAustralian-New Zealand Marketing Conference
    Period30/11/1503/12/15

    Nyckelord

    • B2B
    • Business networks
    • Business-to-business marketing
    • constructivism
    • innovation

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