Ubiquitous Use of Mobile Social Network Services

Shahrokh Nikou, Willem Adriaan Bouwman

Forskningsoutput: TidskriftsbidragArtikelVetenskapligPeer review

67 Citeringar (Scopus)

Sammanfattning

Smartphones are becoming increasingly penetrated among people. Social networking is one of the most popular applications that are being widely used through smartphones. The current research aims to understand Chinese users’ behaviour and identifies factors that impact intentions toward the usage of the social network services via handheld devices. By making use of Structural Equation Modelling technique based on a sample of 297 respondents, the research findings show that, technology acceptance model and its variants can only be used as an instrument to understand users’ adoption behaviour. The research findings reveal that mobility in concert with perceived ease of use, use context, and critical mass in concert with social influence impact users’ behavioural intention and usage significantly. Moreover, habitual behaviour of users plays a particularly important role toward the use of mobile social network services. Smartphones are becoming increasingly penetrated among people. Social networking is one of the most popular applications that are being widely used through smartphones. The current research aims to understand Chinese users’ behaviour and identifies factors that impact intentions toward the usage of the social network services via handheld devices. By making use of Structural Equation Modelling technique based on a sample of 297 respondents, the research findings show that, technology acceptance model and its variants can only be used as an instrument to understand users’ adoption behaviour. The research findings reveal that mobility in concert with perceived ease of use, use context, and critical mass in concert with social influence impact users’ behavioural intention and usage significantly. Moreover, habitual behaviour of users plays a particularly important role toward the use of mobile social network services.
OriginalspråkOdefinierat/okänt
Sidor (från-till)422–433
TidskriftTelematics and Informatics
Volym31
Nummer3
DOI
StatusPublicerad - 2013
MoE-publikationstypA1 Tidskriftsartikel-refererad

Nyckelord

  • Mobile social network services
  • Habitual behavior
  • Critical mass
  • Social influence
  • Use Context

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