Transcultural Marketing for Incremental and Radical Innovation

Forskningsoutput: Kapitel i bok/konferenshandling › Kapitel › Vetenskaplig › Peer review

Originalspråk	Odefinierat/okänt
Titel på värdpublikation	Advances in Marketing, Customer Relationship Management, and E-Services
DOI	https://doi.org/10.4018/978-1-4666-4749-7
Status	Publicerad - 2014
MoE-publikationstyp	A3 Del av bok eller annan forskningsbok

Åtkomst av dokument

@inbook{708dde09aaa24e7c87286288d60eb1c1,

title = "Transcultural Marketing for Incremental and Radical Innovation",

author = "Seppo Leminen",

year = "2014",

doi = "10.4018/978-1-4666-4749-7",

language = "Odefinierat/ok{\"a}nt",

isbn = "9781466647497",

booktitle = "Advances in Marketing, Customer Relationship Management, and E-Services",

}