The importance of corporate brands for decision making in the business-to-business context

Nikolina Koporcic, Zdravko Tolušić, Zlatko Rešetar

Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig › Peer review

Originalspråk	Odefinierat/okänt
Sidor (från-till)	429–440
Tidskrift	Ekonomski vjesnik/Econviews - Review of Contemporary Business, Entrepreneurship and Economic Issues
Volym	30
Nummer	2
Status	Publicerad - 2017
MoE-publikationstyp	A1 Tidskriftsartikel-refererad

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title = "The importance of corporate brands for decision making in the business-to-business context",

author = "Nikolina Koporcic and Zdravko Tolu{\v s}i{\'c} and Zlatko Re{\v s}etar",

year = "2017",

language = "Odefinierat/ok{\"a}nt",

volume = "30",

pages = "429–440",

journal = "Ekonomski vjesnik/Econviews - Review of Contemporary Business, Entrepreneurship and Economic Issues",

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Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig › Peer review

TY - JOUR

T1 - The importance of corporate brands for decision making in the business-to-business context

AU - Koporcic, Nikolina

AU - Tolušić, Zdravko

AU - Rešetar, Zlatko

PY - 2017

Y1 - 2017

M3 - Artikel

VL - 30

SP - 429

EP - 440

JO - Ekonomski vjesnik/Econviews - Review of Contemporary Business, Entrepreneurship and Economic Issues

JF - Ekonomski vjesnik/Econviews - Review of Contemporary Business, Entrepreneurship and Economic Issues

IS - 2

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