The Impact of Globalization on Holistic Brand Communication Strategy Online and Offline: The Cognitive Dimension

Forskningsoutput: Kapitel i bok/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Originalspråk	Engelska
Titel på värdpublikation	Discourse, Communication and the Enterprise
Undertitel på värdpublikation	Genres and Trends
Förlag	Peter Lang
Sidor	411-424
ISBN (elektroniskt)	9783035101850
ISBN (tryckt)	978-3-0343-0620-1
Status	Publicerad - 2011
MoE-publikationstyp	A4 Artikel i en konferenspublikation

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@inproceedings{95fad41e1f004eee9330a353af221642,

title = "The Impact of Globalization on Holistic Brand Communication Strategy Online and Offline: The Cognitive Dimension",

author = "Christopher Schmidt",

year = "2011",

language = "English",

isbn = "978-3-0343-0620-1",

series = "Linguistic Insights",

publisher = "Peter Lang",

pages = "411--424",

booktitle = "Discourse, Communication and the Enterprise",

}