The Concept of Customer -Orientation and Its Implication for Competence Development

Forskningsoutput: ArbetsdokumentVetenskaplig

Sammanfattning

The article describes a content personalization system that uses learned user profiles to target appropriate content items for individual end users, with specific focus to a fully deployed personalized Internet service called Personalized Television. This service performs personalized television (TV) listings content to over 20,000 users in Ireland and Great Britain. It employs a system known as ClixSmart, where actions of individual users are stored as they select, browse and read content assets, and this information is used to infer interest in specific content assets stored in the content database. ClixSmart personalization manager employs two filtering strategies, content-based filtering approach and collaborative filtering techniques. Similarly, PTV, an Internet system offering personalized information service for television viewers, uses the ClixSmart personalization engine to generate electronic TV guides personalized for the viewing preferences of individual users.
OriginalspråkEngelska
UtgivareInnomarket, Turku School of Economics and Business Administration
Sidor18
ISBN (tryckt)0001-0782
StatusPublicerad - 1999
MoE-publikationstypD4 Publicerad utvecklings- eller forskningsrapport eller studie

Publikationsserier

NamnTechnical reports
FörlagInnomarket, Turku School of Economics and Business Administration
ISSN (elektroniskt)1456-7598

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