Summary: Branding in the B2B Context and Future Challenges

Anna-Greta Nyström; Jan-Åke Törnroos; Nikolina Koporcic; Maria Ivanova-Gongne

Summary: Branding in the B2B Context and Future Challenges

Anna-Greta Nyström, Jan-Åke Törnroos, Nikolina Koporcic, Maria Ivanova-Gongne

Forskningsoutput: Kapitel i bok/konferenshandling › Kapitel › Vetenskaplig › Peer review

3 Citeringar (Scopus)

Originalspråk	Odefinierat/okänt
Titel på värdpublikation	Developing Insights on Branding in the B2B Context: Case Studies from Business Practice
Redaktörer	Nikolina Koporcic, Maria Ivanova-Gongne, Anna-Greta Nyström, Jan-Åke Törnroos
Förlag	Emerald
Sidor	219–229
ISBN (tryckt)	9781787562769
Status	Publicerad - 2018
MoE-publikationstyp	A3 Del av bok eller annan forskningsbok

Nyckelord

Brands

Åtkomst av dokument

https://books.emeraldinsight.com/page/detail/Developing-Insights-on-Branding-in-the-B2B-Context/?k=9781787562769#.W45V0C0c5uo.twitter

Citera det här

Nyström, A.-G., Törnroos, J.-Å., Koporcic, N., & Ivanova-Gongne, M. (2018). Summary: Branding in the B2B Context and Future Challenges. I N. Koporcic, M. Ivanova-Gongne, A.-G. Nyström, & J.-Å. Törnroos (Red.), Developing Insights on Branding in the B2B Context: Case Studies from Business Practice (s. 219–229). Emerald. https://books.emeraldinsight.com/page/detail/Developing-Insights-on-Branding-in-the-B2B-Context/?k=9781787562769#.W45V0C0c5uo.twitter

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Nyström, A-G, Törnroos, J-Å, Koporcic, N & Ivanova-Gongne, M 2018, Summary: Branding in the B2B Context and Future Challenges. i N Koporcic, M Ivanova-Gongne, A-G Nyström & J-Å Törnroos (red), Developing Insights on Branding in the B2B Context: Case Studies from Business Practice. Emerald, s. 219–229. <https://books.emeraldinsight.com/page/detail/Developing-Insights-on-Branding-in-the-B2B-Context/?k=9781787562769#.W45V0C0c5uo.twitter>

Summary: Branding in the B2B Context and Future Challenges. / Nyström, Anna-Greta; Törnroos, Jan-Åke; Koporcic, Nikolina et al.
Developing Insights on Branding in the B2B Context: Case Studies from Business Practice. red. / Nikolina Koporcic; Maria Ivanova-Gongne; Anna-Greta Nyström; Jan-Åke Törnroos. Emerald, 2018. s. 219–229.

Forskningsoutput: Kapitel i bok/konferenshandling › Kapitel › Vetenskaplig › Peer review

TY - CHAP

T1 - Summary: Branding in the B2B Context and Future Challenges

AU - Nyström, Anna-Greta

AU - Törnroos, Jan-Åke

AU - Koporcic, Nikolina

AU - Ivanova-Gongne, Maria

PY - 2018

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BT - Developing Insights on Branding in the B2B Context: Case Studies from Business Practice

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A2 - Nyström, Anna-Greta

A2 - Törnroos, Jan-Åke

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