Politics on the stock market? Political investorism as a form of political participation

Political investorism involves the use of financial investments to promote political aims, but has, with some recent exceptions, received scarce attention from political scientists although there are valid theoretical reasons to consider this a new form of political participation. Here, we add new knowledge to this research agenda by examining empirically whether political investorism constitutes a distinct mode of political participation. Furthermore, we explore the characteristics of political investors and why they use political investorism. We examine these issues using an original survey from Finland (n = 1065). Our results demonstrate that political investorism constitutes a distinct mode of participation that in particular appeals to young and well-educated women living in an urban setting. Finally, cultural ideological divisions (measured with GAL-TAN: Green-Alternative-Libertarian and Traditional-Authoritarian-Nationalist) mediate socio-demographic characteristics when explaining participation.