Is the internet changing the dominant logic of marketing?

Keyphrases

• Dominant Logic 100%
• CD-ROM 50%
• Information Technology 50%
• Market Space 50%
• Keys to Success 50%
• Marketing Technology 50%
• Information-centric 50%
• True Meaning 50%
• Comprehensive Strategy 50%

Social Sciences

• Information Technology 100%
• Market Orientation 100%
• Optical Discs 100%
• Customer-Orientation 100%

Economics, Econometrics and Finance

• Relationship Marketing 100%