@inbook{8ce988fc2dfe4815820196fc27c375b5,
title = "Introduction: An Overview of the Current State of B2B Branding Research",
keywords = "Brands, Business-to-business marketing, Brands, Business-to-business marketing, Brands, Business-to-business marketing",
author = "Nikolina Koporcic and Maria Ivanova-Gongne and Anna-Greta Nystr{\"o}m and Jan-{\AA}ke T{\"o}rnroos",
year = "2018",
language = "Odefinierat/ok{\"a}nt",
isbn = "9781787562769",
pages = "1{\textendash}7",
editor = "Nikolina Koporcic and Maria Ivanova-Gogne and Anna-Greta Nystr{\"o}m and Jan-{\AA}ke T{\"o}rnroos",
booktitle = "Developing Insights on Branding in the B2B Context: Case Studies from Business Practice",
publisher = "Emerald",
}