Interactive network branding: towards a sustainability-driven strategy of small and medium-sized enterprises

Forskningsoutput: Kapitel i bok/konferenshandling › Kapitel › Vetenskaplig › Peer review

4 Citeringar (Scopus)

Originalspråk	Engelska
Titel på värdpublikation	Handbook of Sustainability-Driven Business Strategies in Practice
Förlag	Edward Elgar
Kapitel	7
ISBN (tryckt)	9781789908343
Status	Publicerad - 2021
MoE-publikationstyp	A3 Del av bok eller annan forskningsbok

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title = "Interactive network branding: towards a sustainability-driven strategy of small and medium-sized enterprises",

author = "Nikolina Koporcic and Jan-{\AA}ke T{\"o}rnroos",

year = "2021",

language = "English",

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booktitle = "Handbook of Sustainability-Driven Business Strategies in Practice",

publisher = "Edward Elgar",

address = "United Kingdom",

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AU - Koporcic, Nikolina

AU - Törnroos, Jan-Åke

PY - 2021

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M3 - Chapter

SN - 9781789908343

BT - Handbook of Sustainability-Driven Business Strategies in Practice

PB - Edward Elgar

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