Interactive Network Branding: Creating corporate identity and reputation through interpersonal interaction

Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig › Peer review

Sammanfattning

Originalspråk	Odefinierat/okänt
Sidor (från-till)	392–408
Tidskrift	IMP Journal
Volym	12
Nummer	2
DOI	https://doi.org/10.1108/IMP-05-2017-0026
Status	Publicerad - 2018
MoE-publikationstyp	A1 Tidskriftsartikel-refererad

@article{324bf675de1d400b82abbac35291c36c,

title = "Interactive Network Branding: Creating corporate identity and reputation through interpersonal interaction",

author = "Nikolina Koporcic and Halinen Aino",

year = "2018",

doi = "10.1108/IMP-05-2017-0026",

language = "Odefinierat/ok{\"a}nt",

volume = "12",

pages = "392–408",

journal = "IMP Journal",

issn = "0809-7259",

publisher = "Emerald",

number = "2",

}