Information Safety, Corporate Image, and Intention to Use Online Services: Evidence from Travel Industry in Vietnam

Trung Kien Dao, Tommi J. Tapanainen, Hai Thi Thanh Nguyen, Thanh Hien Nguyen, Hai Nguyen

    Forskningsoutput: Kapitel i bok/konferenshandlingKonferensbidragVetenskapligPeer review

    1 Citeringar (Scopus)


    The decline in the physical office space for travel agencies in developed countries has been accompaniedwith increases in e-travel services offered online. A similar revolution can be expected in developingcountries, such as Vietnam. But what will drive consumer action in these countries? While linkagesbetween corporate image and information safety have been proposed to online buying intentions, the areahas research gaps, which are investigated in this paper. We used a Technology Adoption based model withcorporate image and information safety, and investigated e-travel services adoption among Vietnamesestudents. Our sample consists of 548 responses obtained from a survey conducted at a university inVietnam. The results show that information safety, but interestingly not corporate image, links to e-travelservices adoption. We discuss the reasons and propose future research opportunities in this area.

    Titel på värdpublikationAMCIS 2017 PROCEEDINGS
    FörlagAssociation for Information Systems
    ISBN (tryckt)978-0-9966831-4-2
    StatusPublicerad - 2017
    MoE-publikationstypA4 Artikel i en konferenspublikation
    EvenemangAmericas Conference on Information Systems (AMICS) - Americas Conference on Information Systems (AMICS)
    Varaktighet: 10 aug. 201712 aug. 2017


    KonferensAmericas Conference on Information Systems (AMICS)


    • Image
    • Information Security
    • Privacy
    • service adoption

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