Individuals in B2B marketing : An introduction to the book

Forskningsoutput: Kapitel i bok/konferenshandling › Kapitel › Vetenskaplig › Peer review

Originalspråk	Engelska
Titel på värdpublikation	Individuals in B2B Marketing : sensemaking and Action in Context
Förlag	Routledge
Sidor	1-8
ISBN (elektroniskt)	9781003388036
DOI	https://doi.org/10.4324/9781003388036-1
Status	Publicerad - 21 juni 2024
MoE-publikationstyp	A3 Del av bok eller annan forskningsbok

Åtkomst av dokument

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title = "Individuals in B2B marketing : An introduction to the book",

author = "Maria Ivanova-Gongne and Torkkeli Lasse and Nikolina Koporcic and Wilhelm Barner-Rasmussen",

year = "2024",

month = jun,

day = "21",

doi = "10.4324/9781003388036-1",

language = "English",

pages = "1--8",

booktitle = "Individuals in B2B Marketing : sensemaking and Action in Context",

publisher = "Routledge",

address = "United Kingdom",

}

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AU - Ivanova-Gongne, Maria

AU - Lasse, Torkkeli

AU - Koporcic, Nikolina

AU - Barner-Rasmussen, Wilhelm

PY - 2024/6/21

Y1 - 2024/6/21

U2 - 10.4324/9781003388036-1

DO - 10.4324/9781003388036-1

M3 - Chapter

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BT - Individuals in B2B Marketing : sensemaking and Action in Context

PB - Routledge

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