How Nokia failed to nail the Smartphone market

Willem Adriaan Bouwman; Joanna Carlsson; Christer Carlsson; Shahrokh Nikou; Anna Sell; Pirkko Walden

How Nokia failed to nail the Smartphone market

Willem Adriaan Bouwman, Joanna Carlsson, Christer Carlsson, Shahrokh Nikou, Anna Sell, Pirkko Walden

Forskningsoutput: Kapitel i bok/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Sammanfattning

In this paper we will discuss Nokia's struggle to find a sustainable approach to the Smartphone market. The findings are based on (i) a review of Nokia's history, and specifically on how Nokia dealt with introducing new, more or less smart handsets, (ii) on interviews with managers from Nokia and (iii) on data collected on mobile phone usage in 2003 -2011 in Finland. We contribute to insights on how a company with an active innovation policy, product launch and market segmentation strategy failed to maintain its dominance on the mobile handset market.

Originalspråk	Odefinierat/okänt
Titel på värdpublikation	25th European Regional Conference of the International Telecommunications Society (ITS)
Redaktörer	N.N.
Förlag	International Telecommunications Society (ITS)
Sidor	–
Status	Publicerad - 2014
MoE-publikationstyp	A4 Artikel i en konferenspublikation
Evenemang	conference; 2014-06-22; 2014-06-25 - Varaktighet: 22 juni 2014 → 25 juni 2014

Konferens

Konferens	conference; 2014-06-22; 2014-06-25
Period	22/06/14 → 25/06/14

Åtkomst av dokument

http://econstor.eu/bitstream/10419/101414/1/794346243.pdf

Citera det här

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title = "How Nokia failed to nail the Smartphone market",

abstract = "In this paper we will discuss Nokia's struggle to find a sustainable approach to the Smartphone market. The findings are based on (i) a review of Nokia's history, and specifically on how Nokia dealt with introducing new, more or less smart handsets, (ii) on interviews with managers from Nokia and (iii) on data collected on mobile phone usage in 2003 -2011 in Finland. We contribute to insights on how a company with an active innovation policy, product launch and market segmentation strategy failed to maintain its dominance on the mobile handset market.",

author = "Bouwman, {Willem Adriaan} and Joanna Carlsson and Christer Carlsson and Shahrokh Nikou and Anna Sell and Pirkko Walden",

year = "2014",

language = "Odefinierat/ok{\"a}nt",

pages = "–",

editor = "N.N.",

booktitle = "25th European Regional Conference of the International Telecommunications Society (ITS)",

publisher = "International Telecommunications Society (ITS)",

note = "conference; 2014-06-22; 2014-06-25 ; Conference date: 22-06-2014 Through 25-06-2014",

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Bouwman, WA, Carlsson, J, Carlsson, C, Nikou, S, Sell, A & Walden, P 2014, How Nokia failed to nail the Smartphone market. i N.N. (red.), 25th European Regional Conference of the International Telecommunications Society (ITS). International Telecommunications Society (ITS), s. –, conference; 2014-06-22; 2014-06-25, 22/06/14. <http://econstor.eu/bitstream/10419/101414/1/794346243.pdf>

How Nokia failed to nail the Smartphone market. / Bouwman, Willem Adriaan; Carlsson, Joanna; Carlsson, Christer et al.
25th European Regional Conference of the International Telecommunications Society (ITS). red. / N.N. International Telecommunications Society (ITS), 2014. s. –.

Forskningsoutput: Kapitel i bok/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

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