How Nokia failed to nail the Smartphone market

Willem Adriaan Bouwman, Joanna Carlsson, Christer Carlsson, Shahrokh Nikou, Anna Sell, Pirkko Walden

Forskningsoutput: Kapitel i bok/konferenshandlingKonferensbidragVetenskapligPeer review

Sammanfattning

In this paper we will discuss Nokia's struggle to find a sustainable approach to the Smartphone market. The findings are based on (i) a review of Nokia's history, and specifically on how Nokia dealt with introducing new, more or less smart handsets, (ii) on interviews with managers from Nokia and (iii) on data collected on mobile phone usage in 2003 -2011 in Finland. We contribute to insights on how a company with an active innovation policy, product launch and market segmentation strategy failed to maintain its dominance on the mobile handset market.
OriginalspråkOdefinierat/okänt
Titel på gästpublikation25th European Regional Conference of the International Telecommunications Society (ITS)
Redaktörer N.N.
FörlagInternational Telecommunications Society (ITS)
Sidor
StatusPublicerad - 2014
MoE-publikationstypA4 Artikel i en konferenspublikation
Evenemangconference; 2014-06-22; 2014-06-25 -
Varaktighet: 22 jun 201425 jun 2014

Konferens

Konferensconference; 2014-06-22; 2014-06-25
Period22/06/1425/06/14

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