Keyphrases
Advertising Appeals
33%
Attenuator
33%
Benefit Corporation
33%
Cultural Theory
33%
Digital Marketing
33%
Firm-generated Content
33%
Grouped Variables
33%
Literature Gaps
33%
Motivation-opportunity-ability Framework
33%
Motivational Factors
33%
National Culture
100%
Practitioner Study
33%
Role of Culture
33%
Situational Characteristics
33%
Social Identity
33%
Social Impact Theory
33%
User Attitude
66%
Social Sciences
Consumers
100%
Digital Marketing
20%
National Cultures
100%
Social Media
100%
Computer Science
Situational Characteristic
25%
Social Media
100%
Social Medium Content
25%
User Engagement
100%
Psychology
Media Content
50%
Practitioners
100%