Ethical values adaptation in international B2B relationships: case of Russian immigrant entrepreneurs in Finland

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Sammanfattning

This study aims to explore how Russian-origin immigrant entrepreneurs manage to adapt their business-to-business (B2B) relationship management practices and moral concerns to the business ethics of their country of origin and of the host country via the prism of ethical relativism. By focusing on the ethical values of immigrant entrepreneurs in a business relationship context, the study aims to extend the currently limited understanding of these issues in the B2B marketing field.
OriginalspråkEngelska
Sidor (från-till)91-104
TidskriftJournal of Business and Industrial Marketing
Volym36
Utgåva13
DOI
StatusPublicerad - 18 aug 2021
MoE-publikationstypA1 Tidskriftsartikel-refererad

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