Epilogue: Learning intercultural marketing management

Forskningsoutput: Kapitel i bok/konferenshandling › Kapitel › Vetenskaplig

Originalspråk	Odefinierat/okänt
Titel på värdpublikation	Intercultural marketing management in the spotlight : what and why, but what about the how?
Redaktörer	Joachim Ramström, Maria Ivanova, Anna-Greta Nyström
Förlag	Åbo Akademis bibliotek
Sidor	303–335
ISBN (tryckt)	978-952-12-2788-2
Status	Publicerad - 2012
MoE-publikationstyp	B2 Del av bok eller annan forskningsbok

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isbn = "978-952-12-2788-2",

pages = "303–335",

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booktitle = "Intercultural marketing management in the spotlight : what and why, but what about the how?",

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Epilogue: Learning intercultural marketing management. / Ramström, Joachim; Nyström, Anna-Greta ; Ivanova-Gongne, Maria.
Intercultural marketing management in the spotlight : what and why, but what about the how?. red. / Joachim Ramström; Maria Ivanova; Anna-Greta Nyström. Åbo Akademis bibliotek, 2012. s. 303–335.

Forskningsoutput: Kapitel i bok/konferenshandling › Kapitel › Vetenskaplig

TY - CHAP

T1 - Epilogue: Learning intercultural marketing management

AU - Ramström, Joachim

AU - Nyström, Anna-Greta

AU - Ivanova-Gongne, Maria

PY - 2012

Y1 - 2012

M3 - Kapitel

SN - 978-952-12-2788-2

SP - 303

EP - 335

BT - Intercultural marketing management in the spotlight : what and why, but what about the how?

A2 - Ramström, Joachim

A2 - Ivanova, Maria

A2 - Nyström, Anna-Greta

PB - Åbo Akademis bibliotek

ER -