Effect of Digital Literacy on the Use of Digital Technology: Micro-entrepreneurs in the Creative Industries

Suellen Cavalheiro Silva; Shahrokh Nikou; Gunilla Widén

doi:10.18690/978-961-286-362-3

Effect of Digital Literacy on the Use of Digital Technology: Micro-entrepreneurs in the Creative Industries

Suellen Cavalheiro Silva^*, Shahrokh Nikou, Gunilla Widén

^*Korresponderande författare för detta arbete

Minoritetsforskning

Forskningsoutput: Kapitel i bok/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

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Sammanfattning

The present study aimed to analyse the role of digital literacy on theintention to use digital technology by professionals in the creativeindustries. There is consensus among academic literature and governmentalreports that creative activities are essential for economic and socio-culturaldevelopment. Therefore, there is a need for ongoing research on these segmentsof industry, such as how they absorb the impacts of digitalisation andimprovements in digital technology in their creative and artistic expression.For this latter research, it is required to go beyond the organisational levelsince these industries are dynamic segments, mostly composed ofmicroentrepreneurs and independent workers. Based on an extensive literaturereview, relationships between the constructs of digital literacy (DL),subjective norms (SNs), compatibility (CP), self-efficacy (SE), attitudetowards use (ATT) and intention to use (INT) digital technology were examinedfor a sample of 163 European creative workers. Structural equation modelling(SEM) was performed and the results showed that DL significantly affects theintention to use digital technology. Moreover, the SEM results showed that theeffects of SNs, SE and CP on the intention to use digital technology aremediated through the ATT. Based on the results, theoretical and practicalimplications are discussed.

Originalspråk	Engelska
Titel på värdpublikation	33rd Bled eConference –Enabling Technology for a Sustainable Society
Redaktörer	Andreja Pucihar (ed.), Mirjana Kljajić Borštnar (ed.), Roger Bons (ed.), Helen Cripps (ed.), Anand Sheombar (ur.), Doroteja Vidmar (ed.)
Förlag	University of Maribor, University Press
Sidor	547–566
ISBN (tryckt)	978-961-286-362-3
DOI	https://doi.org/10.18690/978-961-286-362-3
Status	Publicerad - 2020
MoE-publikationstyp	A4 Artikel i en konferenspublikation
Evenemang	33rd Bled eConferenceEnabling Technology for a Sustainable Society - 33rd Bled eConference Enabling Technologyfor a Sustainable Society Varaktighet: 28 juni 2020 → 29 juni 2020

Konferens

Konferens	33rd Bled eConferenceEnabling Technology for a Sustainable Society
Period	28/06/20 → 29/06/20

Nyckelord

Creative Industry
Digitalisation
creative economy
digital literacy
structural equation modelling

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10.18690/978-961-286-362-3Licens: CC BY

Suellen_Bled_2020.pdfSlutlig publicerad version, 550 KBLicens: Publisher rights policy

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Bled conference 2020

DiWIL: The Impact of Information Literacy in the Digital Workplace
Widén, G. (Ansvarig forskare) & Nikou, S. (CoI)
01/08/16 → 31/07/20
Projekt: Finlands Akademi/Övriga Forskningsråd

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Cavalheiro Silva, S., Nikou, S., & Widén, G. (2020). Effect of Digital Literacy on the Use of Digital Technology: Micro-entrepreneurs in the Creative Industries. I A. P. (ed.), M. K. Borštnar (ed.), R. B. (ed.), H. C. (ed.), A. S. (ur.), & D. V. (ed.) (Red.), 33rd Bled eConference –Enabling Technology for a Sustainable Society (s. 547–566). University of Maribor, University Press. https://doi.org/10.18690/978-961-286-362-3

Cavalheiro Silva, Suellen ; Nikou, Shahrokh ; Widén, Gunilla. / Effect of Digital Literacy on the Use of Digital Technology: Micro-entrepreneurs in the Creative Industries. 33rd Bled eConference –Enabling Technology for a Sustainable Society. redaktör / Andreja Pucihar (ed.) ; Mirjana Kljajić Borštnar (ed.) ; Roger Bons (ed.) ; Helen Cripps (ed.) ; Anand Sheombar (ur.) ; Doroteja Vidmar (ed.). University of Maribor, University Press, 2020. s. 547–566

@inproceedings{819d0c9755a6468a8fdd973534e72874,

title = "Effect of Digital Literacy on the Use of Digital Technology: Micro-entrepreneurs in the Creative Industries",

abstract = "The present study aimed to analyse the role of digital literacy on theintention to use digital technology by professionals in the creativeindustries. There is consensus among academic literature and governmentalreports that creative activities are essential for economic and socio-culturaldevelopment. Therefore, there is a need for ongoing research on these segmentsof industry, such as how they absorb the impacts of digitalisation andimprovements in digital technology in their creative and artistic expression.For this latter research, it is required to go beyond the organisational levelsince these industries are dynamic segments, mostly composed ofmicroentrepreneurs and independent workers. Based on an extensive literaturereview, relationships between the constructs of digital literacy (DL),subjective norms (SNs), compatibility (CP), self-efficacy (SE), attitudetowards use (ATT) and intention to use (INT) digital technology were examinedfor a sample of 163 European creative workers. Structural equation modelling(SEM) was performed and the results showed that DL significantly affects theintention to use digital technology. Moreover, the SEM results showed that theeffects of SNs, SE and CP on the intention to use digital technology aremediated through the ATT. Based on the results, theoretical and practicalimplications are discussed.",

keywords = "Creative Industry, Digitalisation, creative economy, digital literacy, structural equation modelling, Creative Industry, Digitalisation, creative economy, digital literacy, structural equation modelling, Creative Industry, Digitalisation, creative economy, digital literacy, structural equation modelling",

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year = "2020",

doi = "10.18690/978-961-286-362-3",

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editor = "(ed.), {Andreja Pucihar} and {Bor{\v s}tnar (ed.)}, {Mirjana Kljaji{\'c}} and (ed.), {Roger Bons} and (ed.), {Helen Cripps} and (ur.), {Anand Sheombar} and (ed.), {Doroteja Vidmar}",

booktitle = "33rd Bled eConference –Enabling Technology for a Sustainable Society",

publisher = "University of Maribor, University Press",

note = "33rd Bled eConferenceEnabling Technology for a Sustainable Society ; Conference date: 28-06-2020 Through 29-06-2020",

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Cavalheiro Silva, S, Nikou, S & Widén, G 2020, Effect of Digital Literacy on the Use of Digital Technology: Micro-entrepreneurs in the Creative Industries. i AP (ed.), MK Borštnar (ed.), RB (ed.), HC (ed.), AS (ur.) & DV (ed.) (red), 33rd Bled eConference –Enabling Technology for a Sustainable Society. University of Maribor, University Press, s. 547–566, 33rd Bled eConferenceEnabling Technology for a Sustainable Society, 28/06/20. https://doi.org/10.18690/978-961-286-362-3

Effect of Digital Literacy on the Use of Digital Technology: Micro-entrepreneurs in the Creative Industries. / Cavalheiro Silva, Suellen; Nikou, Shahrokh; Widén, Gunilla.
33rd Bled eConference –Enabling Technology for a Sustainable Society. red. / Andreja Pucihar (ed.); Mirjana Kljajić Borštnar (ed.); Roger Bons (ed.); Helen Cripps (ed.); Anand Sheombar (ur.); Doroteja Vidmar (ed.). University of Maribor, University Press, 2020. s. 547–566.

Forskningsoutput: Kapitel i bok/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

TY - GEN

T1 - Effect of Digital Literacy on the Use of Digital Technology: Micro-entrepreneurs in the Creative Industries

AU - Cavalheiro Silva, Suellen

AU - Nikou, Shahrokh

AU - Widén, Gunilla

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N2 - The present study aimed to analyse the role of digital literacy on theintention to use digital technology by professionals in the creativeindustries. There is consensus among academic literature and governmentalreports that creative activities are essential for economic and socio-culturaldevelopment. Therefore, there is a need for ongoing research on these segmentsof industry, such as how they absorb the impacts of digitalisation andimprovements in digital technology in their creative and artistic expression.For this latter research, it is required to go beyond the organisational levelsince these industries are dynamic segments, mostly composed ofmicroentrepreneurs and independent workers. Based on an extensive literaturereview, relationships between the constructs of digital literacy (DL),subjective norms (SNs), compatibility (CP), self-efficacy (SE), attitudetowards use (ATT) and intention to use (INT) digital technology were examinedfor a sample of 163 European creative workers. Structural equation modelling(SEM) was performed and the results showed that DL significantly affects theintention to use digital technology. Moreover, the SEM results showed that theeffects of SNs, SE and CP on the intention to use digital technology aremediated through the ATT. Based on the results, theoretical and practicalimplications are discussed.

AB - The present study aimed to analyse the role of digital literacy on theintention to use digital technology by professionals in the creativeindustries. There is consensus among academic literature and governmentalreports that creative activities are essential for economic and socio-culturaldevelopment. Therefore, there is a need for ongoing research on these segmentsof industry, such as how they absorb the impacts of digitalisation andimprovements in digital technology in their creative and artistic expression.For this latter research, it is required to go beyond the organisational levelsince these industries are dynamic segments, mostly composed ofmicroentrepreneurs and independent workers. Based on an extensive literaturereview, relationships between the constructs of digital literacy (DL),subjective norms (SNs), compatibility (CP), self-efficacy (SE), attitudetowards use (ATT) and intention to use (INT) digital technology were examinedfor a sample of 163 European creative workers. Structural equation modelling(SEM) was performed and the results showed that DL significantly affects theintention to use digital technology. Moreover, the SEM results showed that theeffects of SNs, SE and CP on the intention to use digital technology aremediated through the ATT. Based on the results, theoretical and practicalimplications are discussed.

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KW - digital literacy

KW - structural equation modelling

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KW - Digitalisation

KW - creative economy

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KW - structural equation modelling

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A2 - (ed.), Andreja Pucihar

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Cavalheiro Silva S, Nikou S, Widén G. Effect of Digital Literacy on the Use of Digital Technology: Micro-entrepreneurs in the Creative Industries. I (ed.) AP, Borštnar (ed.) MK, (ed.) RB, (ed.) HC, (ur.) AS, (ed.) DV, redaktörer, 33rd Bled eConference –Enabling Technology for a Sustainable Society. University of Maribor, University Press. 2020. s. 547–566 doi: 10.18690/978-961-286-362-3

Effect of Digital Literacy on the Use of Digital Technology: Micro-entrepreneurs in the Creative Industries

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DiWIL: The Impact of Information Literacy in the Digital Workplace

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