Do Consumers Care About Mobile Service Platforms? A Conjoint Analysis on Consumer Preference for Mobile Platforms

Willem Adriaan Bouwman, Shahrokh Nikou, Mark de Reuver

Forskningsoutput: Kapitel i bok/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Originalspråk	Odefinierat/okänt
Titel på värdpublikation	Proceedings 11th ICMB 2012
Redaktörer	E Scornavacca
Förlag	TuDelft
Sidor	–
Status	Publicerad - 2012
MoE-publikationstyp	A4 Artikel i en konferenspublikation
Evenemang	International Conference on Mobile Business - International Conference on Mobile Business Varaktighet: 1 jan. 2012 → …

Konferens	International Conference on Mobile Business
Period	01/01/12 → …

Citera det här

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title = "Do Consumers Care About Mobile Service Platforms? A Conjoint Analysis on Consumer Preference for Mobile Platforms",

author = "Bouwman, {Willem Adriaan} and Shahrokh Nikou and {de Reuver}, Mark",

year = "2012",

language = "Odefinierat/ok{\"a}nt",

pages = "–",

editor = "E Scornavacca",

booktitle = "Proceedings 11th ICMB 2012",

publisher = "TuDelft",

note = "International Conference on Mobile Business ; Conference date: 01-01-2012",

}

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T1 - Do Consumers Care About Mobile Service Platforms? A Conjoint Analysis on Consumer Preference for Mobile Platforms

AU - Bouwman, Willem Adriaan

AU - Nikou, Shahrokh

AU - de Reuver, Mark

PY - 2012

Y1 - 2012

M3 - Konferensbidrag

SP - –

BT - Proceedings 11th ICMB 2012

A2 - Scornavacca, E

PB - TuDelft

T2 - International Conference on Mobile Business

Y2 - 1 January 2012

ER -