Digital Wellness for Young Elderly: Research Methodology and Technology Adaptation

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13 Citeringar (Scopus)


The age group 60-74 has in recent years started to be labelled the “young elderly” as it refers to people in transition from regular working life to retirement (or semi-retirement in many cases). Studies we have carried out about the development of mobile services have shown that the young elderly have been discarded as a customer group as they are regarded as “not trainable” and “not interesting”. This group of consumers represent 18-23% of the market in most industrialised countries and can pay for the services they want and are going to use; thus they represent a potentially very large market. Digital wellness services for the “young elderly” that are built on mobile technology represent a new approach to wellness services and will – most probably – open up a new service industry.

Titel på värdpublikationeWellBeing
RedaktörerRoger Bons, Johan Versendaal, Andreja Pucihar, Mirjana Kljajic Borstnar
FörlagBled eConference
ISBN (tryckt)978-961-232-281-6
StatusPublicerad - 2015
MoE-publikationstypA4 Artikel i en konferenspublikation
EvenemangBled eConference - The 28th Bled eConference
Varaktighet: 7 juni 201510 juni 2015


KonferensBled eConference

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