Cross-cultural digital design: Lessons learned from the case of ImageTestLab

Anette Bengs; Annika Wiklund-Engblom; Joachim Majors; Minna Teirilä; Tanja Oraviita

doi:10.1007/978-3-658-11076-5

Cross-cultural digital design: Lessons learned from the case of ImageTestLab

Anette Bengs, Annika Wiklund-Engblom, Joachim Majors, Minna Teirilä, Tanja Oraviita

Forskningsoutput: Kapitel i bok/konferenshandling › Kapitel › Vetenskaplig › Peer review

Sammanfattning

How we perceive something is colored by our cultural background. This diversity in perception presents a number of challenges when we create digital content targeting users in a cross-cultural context. In order to create successful digital solutions, it is important to understand both the individual and the culture the content is designed for. We believe that the best way of designing for a good user experience, is to include the end user in the design process. In this chapter we address cultural issues related to User-Centred Design. Lessons learned during the case of designing an international web-based brand research instrument are further presented.

Originalspråk	Odefinierat/okänt
Titel på värdpublikation	Crossmedia-Kommunikation in kulturbedingten Handlungsräumen: Mediengerechte Anwendung und zielgruppenspezifische Ausrichtung
Redaktörer	Christopher M. Schmidt
Förlag	Springer
Sidor	285–303
ISBN (elektroniskt)	978-3-658-11076-5
ISBN (tryckt)	978-3-658-11075-8
DOI	https://doi.org/10.1007/978-3-658-11076-5
Status	Publicerad - 2016
MoE-publikationstyp	A3 Del av bok eller annan forskningsbok

Nyckelord

Digital Design

Åtkomst av dokument

10.1007/978-3-658-11076-5

http://www.springer.com/gp/book/9783658110758#aboutAuthors

Citera det här

Bengs, A., Wiklund-Engblom, A., Majors, J., Teirilä, M., & Oraviita, T. (2016). Cross-cultural digital design: Lessons learned from the case of ImageTestLab. I C. M. Schmidt (Red.), Crossmedia-Kommunikation in kulturbedingten Handlungsräumen: Mediengerechte Anwendung und zielgruppenspezifische Ausrichtung (s. 285–303). Springer. https://doi.org/10.1007/978-3-658-11076-5

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Cross-cultural digital design: Lessons learned from the case of ImageTestLab. / Bengs, Anette; Wiklund-Engblom, Annika; Majors, Joachim et al.
Crossmedia-Kommunikation in kulturbedingten Handlungsräumen: Mediengerechte Anwendung und zielgruppenspezifische Ausrichtung. red. / Christopher M. Schmidt. Springer, 2016. s. 285–303.

Forskningsoutput: Kapitel i bok/konferenshandling › Kapitel › Vetenskaplig › Peer review

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