Communicating Covid-19 on social media: Analysing the use of Twitter and Instagram by Nordic health authorities and prime ministers

Jenny Lindholm, Tom Carlson, Frederike Albrecht, Helena Hermansson

Forskningsoutput: Kapitel i bok/konferenshandlingKapitelVetenskapligPeer review

45 Nedladdningar (Pure)


This chapter analyses how Nordic health authorities and prime ministers used social media during the first wave of the Covid-19 pandemic. The research questions address the extent to which they interacted with other actors on social media and what communication objectives they pursued in messages to the public. The data consists of health authorities’ Twitter communication and prime ministers’ Instagram posts. The results show that both the health authorities and prime ministers primarily interacted internally with domestic governmental and administrative actors. Still, they pursued different communication objectives. Whereas the health authorities mainly instructed the public on how to act, the prime ministers provided support and appealed for solidarity. National differences are observed. The Danish case stands out, as both the national health authority and the prime minister clearly focused on communicating support to the public.
Titel på värdpublikationCommunicating a pandemic: Crisis management and Covid-19 in the Nordic countries
RedaktörerBengt Johansson, Øyvind Ihlen, Jenny Lindholm, Mark Blach-Ørsten
ISBN (tryckt)978-91-88855-67-1
StatusPublicerad - 2023
MoE-publikationstypA3 Del av bok eller annan forskningsbok

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