@inbook{51e586b1c09f4fa693817b4747ad0283,
title = "Business-to-business (B2B) Marketing: An Integrative Review of Four Conceptual Archetypes",
author = "Josefin Wiik",
note = "AAM 24 m{\aa}n embargo",
year = "2026",
month = jan,
day = "15",
language = "English",
isbn = "9781036201272",
editor = "Lindgreen, \{Adam \} and Fotiadis, \{Thomas \} and Pardo, \{Catherine \} and \{ Di Benedetto\}, \{C. Anthony \} and Folinas, \{Dimitris \} and \{Naud{\'e} \}, \{Pete \}",
booktitle = "The Sage Handbook of Industrial Marketing",
publisher = "Sage publications",
address = "United Kingdom",
}