Brand transformation: A performativity approach to brand regeneration

Andrea Lucarelli, Anette Hallin

Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig › Peer review

56 Citeringar (Scopus)

Sammanfattning

Originalspråk	Odefinierat/okänt
Sidor (från-till)	84–106
Tidskrift	Journal of Marketing Management
Volym	31
Nummer	1-2
DOI	https://doi.org/10.1080/0267257X.2014.982688
Status	Publicerad - 2015
MoE-publikationstyp	A1 Tidskriftsartikel-refererad

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title = "Brand transformation: A performativity approach to brand regeneration",

author = "Andrea Lucarelli and Anette Hallin",

year = "2015",

doi = "10.1080/0267257X.2014.982688",

language = "Odefinierat/ok{\"a}nt",

volume = "31",

pages = "84–106",

journal = "Journal of Marketing Management",

issn = "0267-257X",

publisher = "Routledge",

number = "1-2",

}