An attitude-based latent class segmentation analysis of mobile phone users

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    Sammanfattning

    We present a segmentation study utilizing latent class analysis with the object of segmenting consumers with regard to their usage of mobile technology. As bases for the segmentation we utilize attitudes reflecting consumers' perceptions on benefits to be found from using mobile technology, their personal innovativeness and self-efficacy, as well as social aspects of using mobile technology. In our results we find attitudes to be more significant determinants of mobile technology adoption and use than socio-demographic variables. The results are of consequence for researchers in the field of innovation adoption and diffusion, as well as practitioners developing mobile technology and services. (C) 2013 Elsevier Ltd. All rights reserved.
    OriginalspråkOdefinierat/okänt
    Sidor (från-till)209–219
    Antal sidor11
    TidskriftTelematics and Informatics
    Volym31
    Utgåva2
    DOI
    StatusPublicerad - 2014
    MoE-publikationstypA1 Tidskriftsartikel-refererad

    Nyckelord

    • Adoption
    • Attitudes
    • Latent class segmentation
    • Mobile phones
    • Mobile services
    • Segmentation

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