Alea jacta est! On marketing of gambling

Jan-Åke Törnroos

Alea jacta est! On marketing of gambling

Jan-Åke Törnroos

Forskningsoutput: Kapitel i bok/konferenshandling › Kapitel › Vetenskaplig › Peer review

Sammanfattning

Addresses the marketing of gaming for money, particularly in Finland, but with a view toward understanding of the trends and the attempts to communicate activities to the marektplace. Marketing encompasses all communication a company has with its market and relevant reference groups and actors for creating a corporate image.

Originalspråk	Odefinierat/okänt
Titel på värdpublikation	GAPRO CARE - Project Gambling prevention, Gambling problems and Care Policy programme
Redaktörer	Gustafsson, Barbro
Förlag	Åland university of applied sciences
Sidor	44–60
Status	Publicerad - 2010
MoE-publikationstyp	A3 Del av bok eller annan forskningsbok

Citera det här

@inbook{75bdb04810c34357aef7160dc0bc39e4,

title = "Alea jacta est! On marketing of gambling",

abstract = "Addresses the marketing of gaming for money, particularly in Finland, but with a view toward understanding of the trends and the attempts to communicate activities to the marektplace. Marketing encompasses all communication a company has with its market and relevant reference groups and actors for creating a corporate image.",

author = "Jan-{\AA}ke T{\"o}rnroos",

year = "2010",

language = "Odefinierat/ok{\"a}nt",

pages = "44–60",

editor = "Gustafsson and Barbro",

booktitle = "GAPRO CARE - Project Gambling prevention, Gambling problems and Care Policy programme",

publisher = "{\AA}land university of applied sciences",

}

TY - CHAP

T1 - Alea jacta est! On marketing of gambling

AU - Törnroos, Jan-Åke

PY - 2010

Y1 - 2010

N2 - Addresses the marketing of gaming for money, particularly in Finland, but with a view toward understanding of the trends and the attempts to communicate activities to the marektplace. Marketing encompasses all communication a company has with its market and relevant reference groups and actors for creating a corporate image.

AB - Addresses the marketing of gaming for money, particularly in Finland, but with a view toward understanding of the trends and the attempts to communicate activities to the marektplace. Marketing encompasses all communication a company has with its market and relevant reference groups and actors for creating a corporate image.

M3 - Kapitel

SP - 44

EP - 60

BT - GAPRO CARE - Project Gambling prevention, Gambling problems and Care Policy programme

A2 - Gustafsson, null

A2 - Barbro, null

PB - Åland university of applied sciences

ER -