Alea jacta est! On marketing of gambling

Forskningsoutput: Kapitel i bok/konferenshandlingKapitelVetenskapligPeer review

Sammanfattning

Addresses the marketing of gaming for money, particularly in Finland, but with a view toward understanding of the trends and the attempts to communicate activities to the marektplace. Marketing encompasses all communication a company has with its market and relevant reference groups and actors for creating a corporate image.
OriginalspråkOdefinierat/okänt
Titel på gästpublikationGAPRO CARE - Project Gambling prevention, Gambling problems and Care Policy programme
Redaktörer Gustafsson, Barbro
FörlagÅland university of applied sciences
Sidor44–60
StatusPublicerad - 2010
MoE-publikationstypA3 Del av bok eller annan forskningsbok

Citera det här