Affärsverksamhet och ekonomi
Business Relationships
Business-to-business Marketing
Opinion Leaders
Relationship Development
Readability
Social Capital
Branding
Marketing Research
B2B Marketing
International Business
Business Practices
Emerging Economies
Emerging Markets
Innovation
Start-ups
Small and Medium-sized Enterprises (SMEs)
Academic Journals
International Entrepreneurship
Adoption of Innovations
Business-to-business (B2B)
Managerial Practices
Cultural Context
Qualitative Approaches
Qualitative Methodology
Responsibility
Sustainability
Start-up Companies
Social Responsibility
Environmental Responsibility
International Trade
Development Stage
Literature Review
Ethical Behavior
Stakeholders
Transparency
Institutional Environment
Business Development
Cross-border
Commercialization
Marketing
In-depth Interviews
Value Creation
Sensemaking Approach
Industry
Design Methodology
Corporate Branding
Samhällsvetenskap
business relationship
networking
manager
management
business concept
small and medium-sized enterprise
International Business
entrepreneurship
entrepreneur
dyad
research project
methodology
interview
