Virtual reality can change attitudes and nudge the behavior of city inhabitants

Ilia Gugenishvili; Anna-Greta Nyström

Virtual reality can change attitudes and nudge the behavior of city inhabitants

Tutkimustuotos: Kirja/lehti/raportti › Tutkimusraportti › Ammatillinen

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Abstrakti

Virtual reality (VR) has the potential for spreading awareness, influencing attitudes, and nudging behaviors. Our study on the effects of VR on viewers shows that VR is significantly more powerful compared to personal computers when influencing content viewers’ attitudes. VR induces spatial presence, which leads to more favorable attitudes towards the viewed content. Thus, VR is an efficient tool when the goal is to raise city inhabitants’ awareness of various topics, and eventually to affect their behavior.

Alkuperäiskieli	Englanti
Julkaisupaikka	www.turku.fi
Kustantaja	Turun kaupunki.
Sivumäärä	5
Painos	Sampo Ruoppila
Tila	Julkaistu - 7 helmik. 2022
OKM-julkaisutyyppi	D4 Julkaistut kehitykset tai tutkimusraportit tai tutkimukset

Julkaisusarja

Nimi	Research Briefings
Kustantaja	Turku Urban Research Programme
Numero	1/2022
ISSN (elektroninen)	1799-5124

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Virtual reality can change attitudes and nudge the behavior of city inhabitantsLopullinen julkaistu versio, 818 KB

https://www.turku.fi/turku-tieto/julkaisut-ja-raportit/tutkimuskatsauksia-ja-raporttejaLisenssi: Publisher rights policy
https://urn.fi/URN:NBN:fi-fe2022051335027

The Connected Urban Community
Nyström, A.-G. (Vastuullinen tutkija) & Öörni, A. (Vastuullinen tutkija)
01/01/19 → 31/05/21
Projekti: Research

Viittausmuodot

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AB - Virtual reality (VR) has the potential for spreading awareness, influencing attitudes, and nudging behaviors. Our study on the effects of VR on viewers shows that VR is significantly more powerful compared to personal computers when influencing content viewers’ attitudes. VR induces spatial presence, which leads to more favorable attitudes towards the viewed content. Thus, VR is an efficient tool when the goal is to raise city inhabitants’ awareness of various topics, and eventually to affect their behavior.

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KW - Charitable giving

KW - Prosocial behavior

KW - Donation

KW - Empathy

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Virtual reality can change attitudes and nudge the behavior of city inhabitants

Abstrakti

Julkaisusarja

YK:n kestävän kehityksen tavoitteet

Pääsy asiakirjaan

Sormenjälki

Projektit

The Connected Urban Community

Viittausmuodot