Understanding Online Channel Expansion in an SME Context: A Business Model Perspective

John Jeansson; Shahrokh Nikou; Rune Gustavsson; Siw Lundqvist; Leif Marcusson; Anna Sell; Pirkko Walden

Understanding Online Channel Expansion in an SME Context: A Business Model Perspective

John Jeansson, Shahrokh Nikou, Rune Gustavsson, Siw Lundqvist, Leif Marcusson, Anna Sell, Pirkko Walden

Tutkimustuotos: Artikkeli kirjassa/raportissa/konferenssijulkaisussa › Konferenssiartikkeli › Tieteellinen › vertaisarvioitu

1 Sitaatiot (Scopus)

Abstrakti

The purpose of the paper is to study, from a business model perspective, value creating activities taken by SMEs when making a transition to an online multichannel context by adopting and adding e-commerce and/or m-commerce. 16 SMEs in Sweden are studied using a basic qualitative research approach and an e-transit business model configuration. Main results of the study are the existence of primary and secondary transition activities and the existence of a discrepancy between actions taken and their perceived degree of importance. One main conclusion is that the combination of value creating activities an SME should focus on during different stages of an online channel expansion differ depending on transition category and will change over time

Alkuperäiskieli	Ei tiedossa
Otsikko	The 28th Bled eConference "#eWellbeing"
Kustantaja	Bled eConference
Sivut	–
ISBN (painettu)	978-961-232-281-6
Tila	Julkaistu - 2015
OKM-julkaisutyyppi	A4 Artikkeli konferenssijulkaisuussa
Tapahtuma	Bled eConference - The 28th Bled eConference Kesto: 7 kesäk. 2015 → 10 kesäk. 2015

Konferenssi

Konferenssi	Bled eConference
Ajanjakso	07/06/15 → 10/06/15

Pääsy asiakirjaan

https://domino.fov.uni-mb.si/proceedings

Viittausmuodot

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title = "Understanding Online Channel Expansion in an SME Context: A Business Model Perspective",

abstract = "The purpose of the paper is to study, from a business model perspective, value creating activities taken by SMEs when making a transition to an online multichannel context by adopting and adding e-commerce and/or m-commerce. 16 SMEs in Sweden are studied using a basic qualitative research approach and an e-transit business model configuration. Main results of the study are the existence of primary and secondary transition activities and the existence of a discrepancy between actions taken and their perceived degree of importance. One main conclusion is that the combination of value creating activities an SME should focus on during different stages of an online channel expansion differ depending on transition category and will change over time",

author = "John Jeansson and Shahrokh Nikou and Rune Gustavsson and Siw Lundqvist and Leif Marcusson and Anna Sell and Pirkko Walden",

year = "2015",

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TY - GEN

T1 - Understanding Online Channel Expansion in an SME Context: A Business Model Perspective

AU - Jeansson, John

AU - Nikou, Shahrokh

AU - Gustavsson, Rune

AU - Lundqvist, Siw

AU - Marcusson, Leif

AU - Sell, Anna

AU - Walden, Pirkko

PY - 2015

Y1 - 2015

N2 - The purpose of the paper is to study, from a business model perspective, value creating activities taken by SMEs when making a transition to an online multichannel context by adopting and adding e-commerce and/or m-commerce. 16 SMEs in Sweden are studied using a basic qualitative research approach and an e-transit business model configuration. Main results of the study are the existence of primary and secondary transition activities and the existence of a discrepancy between actions taken and their perceived degree of importance. One main conclusion is that the combination of value creating activities an SME should focus on during different stages of an online channel expansion differ depending on transition category and will change over time

AB - The purpose of the paper is to study, from a business model perspective, value creating activities taken by SMEs when making a transition to an online multichannel context by adopting and adding e-commerce and/or m-commerce. 16 SMEs in Sweden are studied using a basic qualitative research approach and an e-transit business model configuration. Main results of the study are the existence of primary and secondary transition activities and the existence of a discrepancy between actions taken and their perceived degree of importance. One main conclusion is that the combination of value creating activities an SME should focus on during different stages of an online channel expansion differ depending on transition category and will change over time

M3 - Publicerad konferensartikel

SN - 978-961-232-281-6

SP - –

BT - The 28th Bled eConference "#eWellbeing"

PB - Bled eConference

T2 - Bled eConference

Y2 - 7 June 2015 through 10 June 2015

ER -