Abstrakti
Change in a business network is understood through processes, which are often unpredictable and develop in an irregular manner. Handling change in a network involves a process of joint actions between technological, business and other actors in order to succeed. This notion of process needs to be extended with a relevant temporal lens that elaborates how joint activity and processes proceed. The conceptual paper offers a dynamic approach to scrutinize and develop current understanding about change and development in networks.
Key concepts: Business networks, process research, event networks, constructivism, innovation process
Alkuperäiskieli | Ei tiedossa |
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Otsikko | ANZMAC Conference Proceedings |
Toimittajat | N.A. |
Kustantaja | Australian-New Zealand Marketing Conference |
Sivut | 443–449 |
Tila | Julkaistu - 2015 |
OKM-julkaisutyyppi | A4 Artikkeli konferenssijulkaisuussa |
Tapahtuma | Australian-New Zealand Marketing Conference - Australian-New Zealand Marketing Conference Kesto: 30 marrask. 2015 → 3 jouluk. 2015 |
Konferenssi
Konferenssi | Australian-New Zealand Marketing Conference |
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Ajanjakso | 30/11/15 → 03/12/15 |
Keywords
- B2B
- Business networks
- Business-to-business marketing
- constructivism
- innovation