Understanding business networking processes through a time perspective

Christopher John Medlin, Jan-Åke Törnroos

Tutkimustuotos: Artikkeli kirjassa/raportissa/konferenssijulkaisussaKonferenssiartikkeliTieteellinenvertaisarvioitu

Abstrakti

Change in a business network is understood through processes, which are often unpredictable and develop in an irregular manner. Handling change in a network involves a process of joint actions between technological, business and other actors in order to succeed. This notion of process needs to be extended with a relevant temporal lens that elaborates how joint activity and processes proceed. The conceptual paper offers a dynamic approach to scrutinize and develop current understanding about change and development in networks.

Key concepts: Business networks, process research, event networks, constructivism, innovation process

AlkuperäiskieliEi tiedossa
OtsikkoANZMAC Conference Proceedings
Toimittajat N.A.
KustantajaAustralian-New Zealand Marketing Conference
Sivut443–449
TilaJulkaistu - 2015
OKM-julkaisutyyppiA4 Artikkeli konferenssijulkaisuussa
TapahtumaAustralian-New Zealand Marketing Conference - Australian-New Zealand Marketing Conference
Kesto: 30 marraskuuta 20153 joulukuuta 2015

Konferenssi

KonferenssiAustralian-New Zealand Marketing Conference
Ajanjakso30/11/1503/12/15

Keywords

  • B2B
  • Business networks
  • Business-to-business marketing
  • constructivism
  • innovation

Viittausmuodot